Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Derek Webber

Lunar Commerce

gebondenEngels9783031534201 14-5-2024

This book explores the advent of lunar commerce including the potential scale and timing of the initiative, the associated revenue potential and the potential risks and uncertainties. Meer

46,13

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Vincenzo Morabito

Trends and Challenges in Digital Business Innovation

paperbackEngels9783319381121 23-8-2016

This book describes the trends in digital innovation that are of most importance for businesses and explores the key challenges. The book is in three parts, the first of which focuses on developments in digital systems. Meer

72,99

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Adoption of Innovation

gebondenEngels9783319145228 21-4-2015

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. Meer

120,99

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Cloud Computing and ROI

paperbackEngels9783319384375 10-9-2016

This book develops an IT strategy for cloud computing that helps businesses evaluate their readiness for cloud services and calculate the ROI. The framework provided helps reduce risks involved in transitioning from traditional “on site” IT strategy to virtual “cloud computing. Meer

90,99

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Dawn R. Deeter-Schmelz

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319385716 10-9-2016

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

120,99

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Harlan E. Spotts

Revolution in Marketing: Market Driving Changes

paperbackEngels9783319385730 10-9-2016

60,99

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Victoria L. Crittenden

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386133 29-10-2016

This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Meer

180,99

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Andrea Chiarini

Sustainable Operations Management

paperbackEngels9783319386331 6-10-2016

This book presents innovative research on various aspects of sustainability in the field of operations management and illustrates the potential of sustainability thinking and practice to improve operations performance and thereby meet customer needs. Meer

120,99

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Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386744 29-10-2016

This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Meer

120,99

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Vinay Kothari

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386768 29-10-2016

This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Meer

180,99

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Jay D. Lindquist

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386782 29-10-2016

This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Pravat K. Choudhury

Proceedings of the 1996 Multicultural Marketing Conference

paperbackEngels9783319386911 29-10-2016

This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. Meer

180,99

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Robert L. King

Minority Marketing: Issues and Prospects

paperbackEngels9783319386935 29-10-2016

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. Meer

120,99

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Proceedings of the 1993 World Marketing Congress

paperbackEngels9783319386959 29-10-2016

This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. Meer

180,99

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Global Perspectives in Marketing for the 21st Century

paperbackEngels9783319386973 29-10-2016

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. Meer

180,99

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Organizational Innovation and Change

paperbackEngels9783319229201 14-10-2015

This book explores a range of critical issues and emerging topics relevant to the linkages between information technologies and organizational systems. Meer

120,99

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Denis Cavallucci

TRIZ – The Theory of Inventive Problem Solving

gebondenEngels9783319565927 3-8-2017

The work presented here is generally intended for engineers, educators at all levels, industrialists, managers, researchers and political representatives. Meer

144,99

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Payal Kumar

Exploring Dynamic Mentoring Models in India

gebondenEngels9783319564043 14-8-2017

This edited collection explores the variations of mentoring in India in comparison to western models, providing rich contextual interpretation and paving the way for a greater understanding of mentoring as a phenomenon. Meer

183,99

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Handbook of Market Research

gebondenEngels9783319574110 3-12-2021

In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Meer

780,99

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Turkish Multinationals

gebondenEngels9783319572932 16-8-2017

This book explores the internationalization of Turkish multinationals by examining a set of firms from various industries and providing eleven detailed case studies. Meer

147,39

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