In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Meer
Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. Meer
Advance Praise for Partnering with Microsoft: 'Partnering with Microsoft is the first great book about the breathtaking culture, opportunity and... Meer
Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. Meer
Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing. Meer
In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making, Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide for product managers and teams seeking to elevate their digital products from engaging to impactful. Meer
For courses in introductory advertising.
Increase the relevancy and effectiveness of marketing communications
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Meer
Build a million-dollar business out of untapped referrals!
Alan Weiss has taught thousands of people how to put their expertise to work through consulting, speaking, and coaching. Meer
Understand Consumer Psychology to Drive Profits and Growth
Want to know exactly what’s driving your customer's behavior?
NOW YOU CAN!
The Customer Service Solution explains how consumers perceive services and shows you how toenhance the customer experience--every time. Meer
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps. Meer
Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. Meer
Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be. Meer
Take Care of Your Customers--or Someone Else Will!
Legendary Service
Great customer service is a concept organizations love to be known for. Yet most people consider the service they receive to be average, at best. Meer
BUILD and manage a SALES FORCE that's worth sell-ebrating
Understanding that a sales force is only as successful as its management is the first step to improving overall sales performance. Meer
Turn common objections into BIG OPPORTUNITIES!
It costs too much… We're switching to overseas vendors… Let me think about it… NO!
You can do one of two things when a customer is reluctant to buy: You can back off or go in for the kill. Meer
From America’s #1 sales trainer--the ultimate closer's guide for selling services
Stephan Schiffman--the acclaimed author of The 25 Habits of Highly Successful Salespeople and other top-selling sales books--applies his proven strategies to help you get the edge in one of the most challenging but potentially rewarding categories in the sales game. Meer
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