Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.

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Pagina 18 van 2.449 resultaten

Rubriek: Reclame en verkoop

Bill Stinnett

Selling Results!: The Innovative System for Maximizing Sales by Helping Your Customers Achieve Their Business Goals

gebondenEngels9780071477871 16-2-2007

“We don't have the luxury of selling the same way we sold five years ago-or even two years ago-and simply doing more of the same…We must continually evolve and rethink how we sell so that we are not just selling more, but selling better every single year. Meer

56,34

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Alan Weiss

Million Dollar Launch: How to Kick-start a Successful Consulting Practice in 90 Days

paperbackEngels9780071826341 16-4-2014

“[Weiss is] one of the most highly respected independent consultants in the country.” —New York Post If you’re an aspiring entrepreneur, you’ve come to the right place. Meer

36,97

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Ram Charan

What the Customer Wants You to Know

PaperbackEngels9780141036878 3-9-2009

Presents the concept of Value Creation Selling that can help produce strong customer relationships and long term rewards. This book enables you to: gain knowledge of your customer's business; use this knowledge to improve your customer's margins; and, show how your product and expertise is a winning combination. Meer

18,68

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Go-Givers Sell More

PaperbackEngels9780141049588 25-2-2010

Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be. Meer

15,96

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Lior Arussy

Experience

PaperbackEngels9780123954930 10-1-2002

'A 'must-read' for managers; this is a great guide for pulling the customer back into your management loop. Meer

39,73

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Linda Richardson

Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales

paperbackEngels9780070525580 16-11-1997

In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Meer

41,12

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Stephan Schiffman

25 Toughest Sales Objections-and How to Overcome Them

paperbackEngels9780071767378 16-6-2011

Turn common objections into BIG OPPORTUNITIES! It costs too much… We're switching to overseas vendors… Let me think about it… NO! You can do one of two things when a customer is reluctant to buy: You can back off or go in for the kill. Meer

28,66

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Coffee Consumption and Industry Strategies in Brazil

PaperbackEngels9780128147214 12-9-2019

Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. Meer

241,-

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Case Studies in the Beer Sector

PaperbackEngels9780128177341 8-9-2020

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. Meer

211,-

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The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers

gebondenEngels9780071786973 16-12-2011

“This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. Meer

57,72

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Ted Dinsmore

Partnering with Microsoft

PaperbackEngels9780123954923 6-10-2005

Advance Praise for Partnering with Microsoft: 'Partnering with Microsoft is the first great book about the breathtaking culture, opportunity and... Meer

74,33

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Developing New Functional Food and Nutraceutical Products

GebondenEngels9780128027806 4-10-2016

Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing. Meer

137,80

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Gary Walker

The CustomerCentric Selling® Field Guide to Prospecting and Business Development: Techniques, Tools, and Exercises to Win More Business

paperbackEngels9780071808057 16-4-2013

The Proven Approach to Prospecting for the Long Sales Cycle It's a fact: 92 percent of C-level executives never respond to e-mail blasts or cold calls . Meer

31,43

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The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer’s Business

gebondenEngels9780071809931 16-8-2013

Understand Consumer Psychology to Drive Profits and Growth Want to know exactly what’s driving your customer's behavior? NOW YOU CAN! The Customer Service Solution explains how consumers perceive services and shows you how toenhance the customer experience--every time. Meer

45,27

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Jenna Kutcher

How Are You, Really?

GebondenEngels9780063221949 4-8-2022

39,10

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Robert Calvin

Sales Management Demystified

paperbackEngels9780071486545 16-5-2007

BUILD and manage a SALES FORCE that's worth sell-ebrating Understanding that a sales force is only as successful as its management is the first step to improving overall sales performance. Meer

39,73

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Karen Webb

Consumer Behaviour

paperbackEngels9780070278370 16-11-2009

57,02

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Alan Weiss

Million Dollar Referrals: The Secrets to Building a Perpetual Client List to Generate a Seven-Figure Income

paperbackEngels9780071769273 16-11-2011

Build a million-dollar business out of untapped referrals! Alan Weiss has taught thousands of people how to put their expertise to work through consulting, speaking, and coaching. Meer

41,12

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Stephan Schiffman

Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See—from Pitch to Close

paperbackEngels9780071791625 16-1-2013

From America’s #1 sales trainer--the ultimate closer's guide for selling services Stephan Schiffman--the acclaimed author of The 25 Habits of Highly Successful Salespeople and other top-selling sales books--applies his proven strategies to help you get the edge in one of the most challenging but potentially rewarding categories in the sales game. Meer

28,66

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Legendary Service: The Key is to Care

gebondenEngels9780071819046 16-5-2014

Take Care of Your Customers--or Someone Else Will! Legendary Service Great customer service is a concept organizations love to be known for. Yet most people consider the service they receive to be average, at best. Meer

27,28

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