Jouw bedrijf is tot iets in staat wat geen enkel ander bedrijf kan. En zodra je dat haast oneerlijke voordeel kunt grijpen, opent het de deur naar ongekende groeikansen.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry. Meer
The business challenges of organizations are increasingly complex; strategists need a rich choice of approaches in order to respond. Too few strategy models challenge the dominate paradigm of rational analysis, choice maximisation and planned implementation. Meer
This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work. Meer
An examination of the greening of the automotive industry by the path dependence of countries and carmakers' trajectories. Three sources of path dependency can be detected: business models, consumer attitudes, and policy regulations. Meer
Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. Meer
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. Meer
This is the first book dealing with competition and efficiency issues in the Arab world. Combining quantitative analysis and field surveys to assess the degree of competition, the degree of efficiency and their relationships in the manufacturing sector, this book provides a unique insight into Egypt, Jordan, Morocco and Tunisia. Meer
Policies to increase the level of enterprise and entrepreneurship, in many countries and regions, have often failed. This book explores this and gives alternative views to derive a different model, based on social influence, which is consistent with the evidence and which might therefore lead to better policy. Meer
This book reports empirical material from three case studies in the pharmaceutical industry, the biotechnology industry and the domain of academic research. Meer
Do you need to deliver an effective service to challenging and unreasonable internal or external clients? Do you worry that you'll lose business or take a reputational hit if you don't do so well enough? Meer
MacIntyre's narrative based virtue ethics have for the first time in this book been applied to an organization undergoing change driven by market forces and a society that wants more for less with scant regard for the means by which that is achieved. Meer
This book provides in-depth insights into the practices that lead to success in global sourcing. Written by internationally acclaimed academics, it covers best practices on IT outsourcing, offshoring, business process outsourcing and netsourcing. Meer
This book considers the concept of strategic community, a framework that integrates knowledge possessed by people, groups or organizations across boundaries. Meer
There are many books on strategy. The specific purpose of this book is to give a concise and portable guide to the essential elements of successful strategy. Meer
Social businesses and non-profit organizations act at the interface of markets and civil societies. Their executives are challenged by issues of social mission and economic rationale. Meer
Focusing on innovation management, the authors explore the role of knowledge stocks or intellectual capital blocks such as human, social, technological, organizational and regional capitals, on technological innovation process typologies and firm performance, absorptive capabilities and organizational learning. Meer
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. Meer
Vittorio Coda's discussion of the goals and purpose of the business enterprise illuminates the long-running debate over the goals of the firm. His conceptualization of the firm and its relationships within society transcends stale arguments over shareholders versus stakeholders by viewing the firm less as an agent of individual interests and more as an engine of social development that unifies the interests of the different participants. Meer
In the past talent was largely an issue for Human Resources personnel. Now, in an era characterized by workforce heterogeneity and changing environments, talent is an important issue for managers themselves. Meer
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