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This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons. Meer
Making the Invisible Visible is a study of Asian Americans in the workplace and provides a framework through which to transform the same qualities that are contributing to this invisibility phenomenon into a positive leadership approach that provides a counterweight to balance the showmanship approach to leadership. Meer
The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. Meer
Inside the Multi-Generational Family is an inside look at how familial relationships affect the success or the failure of the family business. Many family business owners encounter conflict between siblings, children, and other relatives especially when they're all involved with the business. Meer
Using a platform of substantial theories and applications, this book explores approaches taken to university leadership, how leadership is formed, and challenges that leadership of universities experiences within the context of Europe. Meer
'Open Innovation' is good up to a certain point, past a certain level, however, it becomes extremely dangerous. It is crucial therefore that a companies 'sweet spot', the optimum point where open innovation is beneficial, is found before it becomes hazardous. Meer
Drawing on the author's recent and ongoing research this book explores how to build the organizational capability to realise the strategic potential of information technology. Meer
Much has been written about equal opportunity issues but little has been published about how organisations might provide more structure and support to ensure women's progress to the most senior business levels. Meer
How many of us are aware that HSBC, 'The World's Local Bank', originated in Hong Kong and Shanghai?
Business managers need to have a global vision in order to be successful, with the skills to formulate and implement strategy across borders. Meer
De Lange suggests a new contextually linked building block model to develop theories of the firm in the field of strategy and organizations. Using this approach, she proposes two models: one that is a realistic American version and another that is a futuristic sustainable model. Meer
Emphasizing the practical side of Technology and Innovation Management, this book includes significant contributions to the practice of strategizing, management of competences and innovation management. Meer
This volume draws on disciplines as different as Psychology, Anthropology, History and Biology to explain when and why individuals act to promote their own self-interest and when they sacrifice their own outcomes so that others can benefit. Meer
A concrete, action-based look at the ways businesses can become sustainable as moving towards a sustainable world becomes more and more important. Meer
Many social entrepreneurs struggle to take successful, innovative programs that address social problems on a local or limited basis and scale them up to expand their impact in a more widespread, deeper, and efficient way. Meer
A book on the path dependent and path creating structures and attitudes of business interest associations in a world of Europeanization and internationalization of markets. Meer
The family business becomes much more complex as it goes from the founder to next generations. As more family members work together several challenges become apparent and can threaten the business if not addressed. Meer
Als je jouw studieboeken gekocht hebt bij hanzestudybook.nl, kun je geselecteerde titels moeiteloos terugverkopen aan Noordhoff.
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