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Shows how business is changing people's lives through the power of purpose, culture and campaigning. This book uncovers the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Meer
In The Woman's Place is in the Boardroom the authors put the business case for more women on company boards. In the next book they explained how to achieve it. Meer
Focusing on turning an initial idea into a project with a successful outcome, this book fills a gap in current literature on project management and is thoroughly grounded in the latest research in this field. Meer
This first volume in the series addresses the pressing need to align business practices with the requirements of a sustainable world. Delivering new models for conducting business, implications of undertaking new approaches, and ways businesses are transforming and being transformed by their environments. Meer
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. Meer
In this compelling look at charismatic leaders and their leadership styles, Abraham Zaleznik asserts that leaders are either 'hedgehogs,' who view leadership as a single-minded track driven by unwavering rules, or 'foxes,' who assess and re-evaluate their goals and strategies based on ever-changing factors in business, politics, and culture. Meer
Zaleznik takes managers into Freud's world of psychoanalysis and shows managers what they need to know about themselves and their employees to better motivate and lead. Meer
The current financial crisis highlights the need to rethink business leadership and the role of business schools in helping firms develop the leaders of the future. Meer
The global economy is becoming an increasingly turbulent world; this changing context is placing new demands on organisational thinking. This book examines how similar demands have been met by the British military and how these solutions could be utilised by a wider community of practitioners. Meer
Negotiation is a key part of daily lives, but learning how to negotiate successfully is a valuable skill. The author provides a tool kit for negotiation, demonstrating new methods and giving practical advice. Meer
This book investigates entrepreneurial initiatives in the three largest economies of the world: China, Japan and the USA. It brings together historical, institutional, and ethnographic approaches and highlights entrepreneurial patterns that result from cultural, legal, and political forces that facilitate and constrain entrepreneurship. Meer
The approach to project management is too often formulaic, describing what should be done, but not describing why those actions are important. This book outlines the what and how of project management, emphasizing why actions matter, the overall intention of the formulaic steps, and the strengths or weakness of various tools and techniques. Meer
Ownership in a family business can be a rewarding and important role. It means stewardship, protection and nurturing the family business. As a guide for shareholders, this book will develop understanding and insight into the role of becoming more valuable as an owner, not just financially, but intellectually and emotionally as well. Meer
A structural overview of the new field of management geography including globalization, embeddedness of MNEs, networking, hybridization, regional economies, technology, acculturation, internationalization, IHRM and implications for management and government. Meer
The purpose of World Humanism: Cross-cultural Perspectives on Ethical Practices in Organizations is to discover what is distinctive about humanistic management practices around the world. Meer
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