Jouw bedrijf is tot iets in staat wat geen enkel ander bedrijf kan. En zodra je dat haast oneerlijke voordeel kunt grijpen, opent het de deur naar ongekende groeikansen.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company′s managers to identify opportunities for bringing value to customers and for delivering that value at a profit. Meer
"Creativity in marketing communications is one of the most potent ways for companies to increase their productivity. This book contains case after case, which demonstrates the leveraging power of innovative thinking in advertising today. Meer
Once you come to believe in a map, it is very difficult to change it, and, if your facts are wrong then you will be relying on a map that is wrong too. Meer
Since the early 1990s, research and discovery collaborations between biotechnology and pharmaceutical companies have increased to the point that they now provide more than half of the total capital invested in the biotechnology sector. Meer
Designing products and product families so they may be customized for the global marketplace and achieving these goals in abbreviated time period, while maintaining production efficiencies are the keys to successful manufacturing operations. Meer
Knowledge Management and Management Learning: Extending the Horizons of Knowledge-Based Management examines a range of topical considerations in the field by utilizing dynamic and non-linear systems behavior or the complexity paradigm. Meer
Copyright laws, along with other Intellectual Property Rights (IPRs), constitute the legal foundation for the "global knowledge-based economy" and copyright law now plays an increasingly important role in the creation of business fortunes, the access to and dissemination of knowledge, and human development in general. Meer
Cross-border mergers and acquisitions (CBM&As) activity has become an important vehicle for firms’ internationalization and corporate restructuring over the past three decades. Meer
Accessible and clearly structured, this is the first book to include examinations of public and private law in the discussion about access to foreign laws. Meer
The role that communities have to play in the evolution and implementation of an effective strategy is often overlooked, despite the fact that it is becoming increasingly important and complex. Meer
Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company s true health based on factors like market share. Meer
This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. Meer
Strategic Market Relationships, 2nd Edition develops the reader s understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. Meer
What people are saying about Discount Business Strategy:
"Michael Andersen and Flemming Poulfelt provide a provocative discussion of the rapidly growing role of discounters across numerous industries: how they operate; how they create uniqueness; and how they can destroy value for incumbents. Meer
"In this unique book, management science lifts its view to take in the broader horizons of strategy. the result is a frame work for strategy development, and a range of methods and models to make it operational. Meer
Our market system has evolved in line with capitalist philosophy, and at its heart is profit. But while profit can be a powerful motive, it is not always used responsibly and, in the worst cases, this can have damaging effects at a wider level. Meer
Praise for the first edition of Up Your Business!
"Dave Anderson has hit another home run! Up Your Business! is an invaluable, highly readable guide that should be on the desk––and in the mind––of anyone demanding top–level performance from themselves and others. Meer
Praise For I Didn′t See It Coming
"In the fiercely competitive world of business, these authors learned how to play the game with skill and competence. Meer
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Meer
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