Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Charles H. Noble

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366814 22-10-2016

This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others. Meer

180,99

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Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366890 29-10-2016

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Meer

180,99

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Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366913 22-10-2016

This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others. Meer

120,99

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Myria Allen

Strategic Communication for Sustainable Organizations

paperbackEngels9783319367132 15-10-2016

This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. Meer

72,99

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Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386744 29-10-2016

This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Meer

120,99

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Vinay Kothari

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386768 29-10-2016

This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Meer

180,99

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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386775 29-10-2016

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Meer

180,99

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Jay D. Lindquist

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386782 29-10-2016

This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Kirk Plangger

Thriving in a New World Economy

gebondenEngels9783319241463 3-11-2015

This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. Meer

120,99

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Alexander Gutzmer

Urban Innovation Networks

gebondenEngels9783319246222 18-11-2015

This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen – and used – as a resource for corporate innovation. Meer

60,99

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Jaime Alonso Gómez

Education Tools for Entrepreneurship

gebondenEngels9783319246550 22-12-2015

This book examines education in entrepreneurship through an action-learning environment that uses educational innovation tools. It explores various education tools, technology tools and pedagogical methods being implemented into university curriculums around the world. Meer

168,99

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Business Model Pioneers

gebondenEngels9783319388441 9-8-2016

Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. Meer

84,99

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Jeffrey Russell

Becoming a Project Leader

paperbackEngels9783319883052 9-9-2018

This book blends academic rigor and real world experience on the agile and planning schools of project management and the process of becoming a project leader. Meer

41,25

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Hannspeter Riedel

Unternehmensnachfolge regeln

paperbackDuits9783409338806 30-7-2003

Vorwort zur zweiten Auflage Verstandlicherweise istjeder Autor besonders erfreut, wenn wegen der regen Nachfrage bereits relativ kurze Zeit nach der ErstverOffentlichung eine Neuauflage seines Buches erforderlich wird. Meer

57,06

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The Emergence of EU Defense Research Policy

paperbackEngels9783319886619 6-9-2018

This book explores European security and defense R&D policy, unveiling the strategic, industrial, institutional and ideational sources of the European Commission’s military research initiative. Meer

156,99

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Infrastructure and Technology Management

paperbackEngels9783319886978 4-6-2019

This book presents emerging technology management approaches and applied cases from leading infrastructure sectors such as energy, healthcare, transportation and education. Meer

240,99

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Strategic Innovative Marketing

gebondenEngels9783319562872 3-6-2017

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. Meer

120,99

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Hind Benbya

Exploring the Design and Effects of Internal Knowledge Markets

paperbackEngels9783319145167 19-2-2015

This book investigates the design and implementation of market mechanisms to explore how they can support knowledge- and innovation management within firms. Meer

60,99

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Adoption of Innovation

gebondenEngels9783319145228 21-4-2015

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. Meer

120,99

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Advancing Information Systems Theories, Volume II

gebondenEngels9783031387180 15-10-2023

Information systems research (IS) is an exciting multidisciplinary area that links the rapidly changing technology of information (or communications and information technology, ICT) to the business and social environment. Meer

196,19

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