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PaperbackEngels9780273727224 18-12-2012
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.  Meer
107,74
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273737780 31-3-2011
Egan, Relationship Marketing 4e  Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'.  Meer
107,74
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273738442 12-5-2011
Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles, theories and practice of marketing communications.  Meer
84,94
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273756064 20-12-2011
For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.  Meer
112,54
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273756507 12-12-2013
The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact?  Meer
96,94
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273757399 15-11-2012
‘The main part of intellectual education is not the acquisition of facts but learning how to make facts live.’ Oliver Wendell Holmes   Become a specialist in shopper marketing Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail.  Meer
99,34
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273757733 20-12-2012
Marketing Across Cultures, 6th edition, by Jean-Claude Usunier and Julie Anne Lee In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance.  Meer
99,34
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273758747 16-7-2015
‘Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications.  Meer
83,74
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230220324 26-1-2011
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230232532 29-4-2010
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230237308 23-10-2009
Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.  Meer
49,79
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230239739 7-5-2010
Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273634355 21-2-2000
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.  Meer
89,74
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780241538012 17-3-2022
12,07
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9780230613881 14-12-2010
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.  Meer
43,69
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780240802022 30-6-1997
Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues.  Meer
81,24
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780240803272 17-2-1999
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media.  Meer
110,81
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9780230224186 9-10-2009
This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders.  Meer
49,79
Verwachte levertijd ongeveer 9 werkdagen
23,51
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780128027806 4-10-2016
Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing.  Meer
137,80
Verwachte levertijd ongeveer 9 werkdagen

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