Internet en social media

Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.

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Clo Willaerts

E-book - epubDigital marketing like a PRO (e-book)

e-bookEngels226 blz.9789401490764 21-10-2022

How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? Meer

24,99

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C. Standing

Electronic Markets

gebondenEngels9780230229228 21-10-2009

This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Meer

64,30

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Electronic Marketing

PaperbackEngels9780273684763 6-12-2003

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness. Meer

70,18

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Alex Blyth

Brilliant Online Marketing

PaperbackEngels9780273737452 2-12-2010

Whether it’s display advertising, e-mail marketing, social media engagement or some other form of online marketing, the Internet is fast becoming the place where businesses market their products and services. Meer

20,14

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Electronic Commerce 2012, Global Edition

PaperbackEngels9780273761341 6-12-2011

For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. Meer

113,74

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David Amerland

Getting to No1 on Google in Simple Steps

PaperbackEngels9780273774778 1-11-2012

Everything you want to know about making positive changes to your website enabling it to get 1st page listings and climb to the top of the rankings of Google, generating huge quantities of targeted traffic and revenue. Meer

20,14

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William E. Halal

Technology's Promise

gebondenEngels9780230019546 3-6-2008

Today's modern nations are using increasingly high-tech information systems to power a 'technology revolution'. This book is based on the work of the TechCast Project, conducted at the George Washington University and draws on the knowledge of 100 CEOs, scientists, academics and other experts to compile the best forecast data ever assembled. Meer

64,30

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Bricolage, Care and Information

gebondenEngels9780230220737 16-10-2009

Claudio Ciborra was one of the most innovative thinkers in the field of information systems. This book explains the intellectual contribution of Ciborra's work in a substantial introductory chapter, contains the most significant of his articles, and provides a sample of research that draws from his ideas. Meer

127,62

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Uché Okonkwo

Luxury Online

gebondenEngels9780230555365 26-2-2010

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. Meer

78,37

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E. Resnick

Wine Brands

gebondenEngels9780230554030 21-5-2008

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry. Meer

64,30

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Joshua A. Braun

This Program Is Brought to You By . . . – Distributing Television News Online

paperbackEngels9780300197501 5-1-2016

42,52

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Statistical Methods in e–Commerce Research

gebondenEngels9780470120125 17-10-2008

This groundbreaking book introduces the application of statistical methodologies to e–Commerce data With the expanding presence of technology in today′s economic market, the use of the Internet for buying, selling, and investing is growing more popular and public in nature. Meer

168,39

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Email Marketing By the Numbers

gebondenEngels9780470122457 18-5-2007

Praise for EMAIL MARKETING by the NUM8ERS "At last–a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Meer

23,13

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R Leinbach

Worlds of E–Commerce – Economic, Geographical & Social Dimensions

gebondenEngels9780471494553 26-1-2001

Worlds of E–Commerce Economic, Geographical and Social Dimensions THOMAS R. LEINBACH and STANLEY D. BRUNN, both of the University of Kentucky, USA Worlds of Electronic Commerce attempts to capture the enormous international impact of the recent explosion in information and communication technologies. Meer

214,06

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G Hardaker

Wired Marketing – Energizing Business for e–Commerce

paperbackEngels9780471496458 12-4-2001

Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing–related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web. Meer

75,66

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Wiley Pathways E–Business

paperbackEngels9780470198575 28-4-2008

For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E–Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. Meer

129,64

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Amy Joyner

The eBay Billionaires′ Club

gebondenEngels9780470055748 18-5-2007

"IN The eBay Billionaires′ Club, you will read thestories of twelve professional eBay merchants whorecognized a great business opportunity on the Internetand pursued it–some at great personal financial risk. Meer

23,13

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A Borelli

Affiliate Millions – Make a Fortune using Search Marketing on Google and Beyond

gebondenEngels9780470100349 11-5-2007

Affiliate Millions For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full–time and part–time basis. Meer

23,13

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DC Marinescu

Internet–Based Workflow Management – Toward a Semantic Web

gebondenEngels9780471439622 25-4-2002

Internet–based business transactions can be broken down into a series of independent steps. This workflow often involves tools from an array of fields, such as network modeling, scheduling, distributed systems, artificial intelligence, software agents, and Java. Meer

194,69

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H Chan

E–Commerce – Fundamentals & Applications

paperbackEngels9780471493037 20-11-2001

A comprehensive introduction to the underlying technologies of e–commerce. This book explores the full range of technologies, protocols, and techniques necessary for building successful e–commerce sites. Meer

79,82

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Internet en social media

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