Efraim Turban,
David King
Electronic Commerce 2012, Global Edition
Paperback Engels 2011 9780273761341
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
For undergraduate and graduate electronic commerce courses.
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.
To keep pace with today’s ever-changing technology, the seventh edition has been streamlined—removing material that’s no longer relevant, while still providing students with information on the hottest topics in the field.
Specificaties
ISBN13:9780273761341
Taal:Engels
Bindwijze:Paperback
Uitgever:Pearson Education
Hoofdrubriek:Internet en social media, Internet en social media
Lezersrecensies
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Inhoudsopgave
<p>Chapter 1: Overview of Electronic Commerce</p> <p>Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools</p> <p>Chapter 3: Retailing in Electronic Commerce: Products and Services</p> <p>Chapter 4: B2B E-Commerce</p> <p>Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce</p> <p>Chapter 6: Mobile Commerce and Ubiquitous Computing</p> <p>Chapter 7: Social Commerce</p> <p>Chapter 8: Marketing and Advertising in E-Commerce</p> <p>Chapter 9: E-Commerce Security and Fraud Protection</p> <p>Chapter 10: Electronic Commerce Payment Systems</p> <p>Chapter 11: Order Fulfillment along the Supply Chain</p> <p>Chapter 12: EC Strategy, Globalization, and SMEs</p> <p>Chapter 13: Implementing EC Systems: From Justification to Successful Performance</p> <p>Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments</p> <p>Chapter 15: Launching a Successful Online Business and EC Projects</p>
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan