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Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. Meer
This book provides professionals, as well as students, with the understanding that Social Entrepreneurship and Corporate Social Responsibility (CSR) are now core business principles for sustainably. Meer
This book explores how the distinctive "Quaker" approach to responsible business is based on honesty, truth and integrity. It analyzes how networks, family and succession are at its heart, and how much this approach offers to current debates on corporate social responsibility, as well as to managers and practitioners in an increasingly complex business world. Meer
This first book on Maritime Informatics describes the potential for Maritime Informatics to enhance the shipping industry. It examines how decision making in the industry can be improved by digital technology, and introduces the technology required to make Maritime Informatics a distinct and valuable discipline. Meer
In this book we capture and explore different aspects of value in corporate social responsibility (CSR). This includes the historical development of value in CSR, how value is linked to a positive vision of the future, and how it is communicated by a range of private and public organisations to various audiences. Meer
This tutorial introduces readers to several variants of routing problems with profits. In these routing problems each node has a certain profit, and not all nodes need to be visited. Meer
This book demonstrates how principles of a Humanistic Management paradigm are practiced in a variety of industries and regions by businesses of different ownership structures and sizes. Meer
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. Meer
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. Meer
This research-oriented book presents key contributions on architecting the digital transformation. It includes the following main sections covering 20 chapters:
· Digital Transformation
· Digital Business
· Digital Architecture
· Decision Support
· Digital Applications
Focusing on digital architectures for smart digital products and services, it is a valuable resource for researchers, doctoral students, postgraduates, graduates, undergraduates, academics and practitioners interested in digital transformation. Meer
This book brings together key aspects of contemporary organisations with regard to the socio-economic foundations of sustainable business. We are now in the middle of the Fourth Industrial Revolution; an unprecedented development in technology and society, driven by social, political and economic demands. Meer
This book comprehensively describes social responsibility and sustainable development, with contributions from scientists and representatives from industry working in the field. Meer
This book begins with the scriptural support for person-organization fit and person-job fit. The book then examines scriptural support for the four-Cs of people’s work-fit: Calling, Competence, Confidence, and Character. Meer
This book explains how the traditional paradigm of private and public organizations is changing as a result of the multiple factors that are affecting the way in which goods and services are produced, and for whom they are produced. Meer
We make decisions, and these decisions make us and our organisations. And in theory, decision-making should be easy: a problem is identified, the decision-makers generate solutions, and choose the optimal one - and powerful tools are available to facilitate the task. Meer
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