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paperbackDuits9783409125147 30-3-2004
Dieser Leitfaden gibt praxiserprobte Anregungen und Hinweise für jede Phase der Verkaufstagung, Vertreterkonferenz oder Außendienstbesprechung. Checklisten und Formulare sparen Zeit und vermeiden Planungsfehler.  Meer
57,06
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319833293 16-6-2018
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions.  Meer
138,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackDuits9783409116831 6-10-2000
"Der Samurai-Verkäufer" schildert die Eigenschaften der Spitzenverkäufer aus einer einer neuen, faszinierenden Perspektive. Das Buch beschreibt die sieben Wege der japanischen Krieger und die Umsetzung ihrer Philosophie im modernen Verkauf.  Meer
62,67
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gebondenEngels9783319534671 6-9-2017
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models.  Meer
360,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319619842 6-9-2017
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.  Meer
269,39
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319001487 3-6-2013
The dissertation investigates the scientific and business factors that have resulted in air-conditioning being a major contributor to climate-change. With his architectural background, the author demonstrates how a design methodology, not commonly adopted in scientific studies, may actually be a suitable way of dealing with a complex problem: the 'business as usual' scenario involving building science, sociological values and consumer behavior.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319134390 24-3-2015
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319033334 20-6-2015
The dissertation investigates the scientific and business factors that have resulted in air-conditioning being a major contributor to climate-change. With his architectural background, the author demonstrates how a design methodology, not commonly adopted in scientific studies, may actually be a suitable way of dealing with a complex problem: the 'business as usual' scenario involving building science, sociological values and consumer behavior.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319377582 17-9-2016
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA.  Meer
90,99
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gebondenEngels9783319130774 16-3-2015
​This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319130835 19-3-2015
This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031490040 8-2-2024
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.  Meer
66,99
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paperbackEngels9783030101015 12-1-2019
This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets.  Meer
240,99
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GebondenEngels9783110683684 6-4-2021
48,87
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gebondenEngels9783319131405 6-2-2015
This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing, advertising,  branding, marketing education, among others.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319131436 6-2-2015
This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319131467 6-2-2015
This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319131580 16-3-2015
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319131610 30-1-2015
This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031659249 31-8-2024
The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom.  Meer
37,59
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