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A modern, completely updated guide to effective event marketing
As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Meer
Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how–to book provides you with the core marketing management concepts that everyone must know to compete in today′s business environment. Meer
This is a new edition of
Strategic Communications for Nonprofits, which was first published in 1999. It is an up–dated, nuts–and–bolts guide to helping nonprofits design and implement successful communications strategies. Meer
"This superb book synthesizes the industry?s best thinking on the massive upside of listening. Listen First! is an invaluable resource for marketing executives and will help organizations create real competitive advantage. Meer
Franchising is one of the most popular ways of starting or expanding a business. Although fraught with problems – large initial outlay, unsocial hours, lack of control – it can be highly profitable. Meer
The only advanced marketing textbook specifically focused on the hospitality industry . . .
The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Meer
Today, the pressure to demonstrate
Marketing ROI has never been greater, and many companies are taking a more
scientific approach to marketing, and treating it as a true business discipline. Meer
The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Meer
Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. Meer
In some parts of the world, especially in developing markets, category management today remains a stretch goal a new idea full of untapped potential. Meer
Franchising is a fast–growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company′s chances of developing a successful franchise. Meer
"Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales training into sixteen actionable tools, which, if you use them, will guarantee that you too reach your goals. Meer
The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them into commonsensical concepts such as competitive strengths, uncertainty, complexity and 'results'. Meer
How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Meer
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