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Pagina 62 van 1.742 resultaten

Igor Nowé

E-book - epubMarketing (ENG) (e-book)

e-bookEngels200 blz.9789020934168 25-3-2025

How do you attract customers in a digital world? What makes people choose one brand over another? How do you create a strong marketing plan? In a world where marketing is evolving faster than ever, traditional models no longer offer all the answers. Meer

37,99

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Basic Marketing Research with Excel

PaperbackEngels9780135078228 5-4-2011

For undergraduate Marketing Research courses. A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. Meer

286,54

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Methods in Consumer Research, Volume 1

GebondenEngels9780081020890 4-1-2018

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. Meer

253,-

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Case Studies in the Traditional Food Sector

GebondenEngels9780081010075 2-11-2017

Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. Meer

166,60

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Larry Klosterboer

ITIL Capacity Management (paperback)

PaperbackEngels9780134425566 12-1-2016

50,14

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National Restaurant Association

ManageFirst

PaperbackEngels9780132724548 13-8-2012

Appropriate for CUSTOMER SERVICE courses within Culinary Arts and Hospitality Management departments. This text focuses on CUSTOMER SERVICE topics. Meer

84,94

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Joanne Rodrigues

Product Analytics

PaperbackEngels9780135258521 7-1-2021

This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don’t. Meer

56,14

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Arlene Davila

Latinos, Inc. – The Marketing & Making of a People

paperbackEngels9780520274693 5-10-2012

36,18

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Dalrymple′s Sales Management

gebondenEngels9780470169650 17-7-2015

Easily accessible, real–world and practical, Dalrymple′s Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. Meer

361,13

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G Kishel

Build Your Own Network Sales Business

gebondenEngels9780471536925 10-2-1992

The Wall Street Journal predicts that between 50–60% of all goods and services in the U.S. will be sold through network or multi–level marketing methods in this decade. Meer

53,58

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JR White

Shopping Centers and Other Retail Properties – Investment, Development, Financing and Management

gebondenEngels9780471040026 4-4-1996

Shopping centers and other forms of retail properties continue to be among the soundest real estate investments in North America. But retail property is a highly specialized field of real estate development with a unique and complex set of legal, financial, development, management, and marketing variables about which investors and developers must possess a sound working knowledge. Meer

333,15

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Ralph R. Roberts

52 Weeks of Sales Success

paperbackEngels9780470393505 29-1-2009

52 Weeks of Sales Success, 2nd edition is based on Roberts′ series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales–generating wisdom and closing tools to everyone who is committed to achieving his or her full potential. Meer

21,75

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CD Schewe

The Portable MBA in Marketing 2e

gebondenEngels9780471193678 27-4-1998

Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company′s good fortune–the customer. Meer

90,96

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D Iacobucci

Kellogg on Integrated Marketing

gebondenEngels9780471204763 29-11-2002

This cutting–edge book–with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism′s Integrated Marketing Communications department at Northwestern University–offers the latest thinking on the art and science of integrated marketing. Meer

56,34

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Market Research Best Practice

gebondenEngels9780470065273 23-2-2007

Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Meer

99,26

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CH Hsu

Marketing Hospitality 3e

gebondenEngels9780471348856 4-2-2002

Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field–with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations. Meer

208,52

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D Aaker

Strategic Market Management – Global Perspectives First Edition

paperbackEngels9780470689752 26-3-2010

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Meer

75,66

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JA Murphy

The Lifebelt – The Definitive Guide to Managing Customer Retention

gebondenEngels9780471498186 16-1-2001

In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Meer

67,42

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DL Foster

Franchising for Free – Owning Your Own Business Without Investing Your Own Cash

paperbackEngels9780471625551 30-4-1988

Everything you need to know to get started. Franchising for Free If you′ve been considering buying a franchise business, but you′re not sure where to begin, this book will get you started. Meer

27,28

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ESOMAR

Market Research Handbook 5e

gebondenEngels9780470517680 14-9-2007

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. Meer

156,-

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Marketing

Examenboek NIMA Basiskennis Marketing

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

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Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

Fight the average – ‘De juiste inspiratie en motivatie voor je merk’

Niets is geen nul - ‘Eerlijk over aanbesteden’

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Examenboek NIMA Basiskennis Marketing

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

Fight the average – ‘De juiste inspiratie en motivatie voor je merk’

Niets is geen nul - ‘Eerlijk over aanbesteden’

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Reserveer nu

Marketing Denken, Marketing Doen

Marketing

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