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Merle Crawford Anthony Di Benedetto

ISE New Products Management

paperbackEngels9781260575088 12e druk 10-3-2020

'Crawford's New Product Management 12e' provides the management approach to teaching new products, with the perspective of marketing. Meer

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Clo Willaerts

E-book - epubContent Marketing like a PRO (e-book)

e-bookEngels320 blz.9789401495509 27-6-2023

This step-by-step marketing approach makes it ever so easy to apply content marketing concepts. Take your content marketing skills to the next level with this comprehensive handbook. Meer

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Cheryl Nakata

Beyond Hofstede

gebondenEngels9780230202399 16-7-2009

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Meer

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P. Kitchen

Integrated Brand Marketing and Measuring Returns

gebondenEngels9780230577343 7-7-2010

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. Meer

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Emotional Decisions – Trade off Difficulty and Coping in Consumer Choice

paperbackEngels9780226534336 3-10-2001

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Social Marketing Research for Global Public Health

PaperbackEngels9780199757398 4-8-2016

Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection. Meer

119,19

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Stephen P. Robbins

Marketing Research with SPSS

PaperbackEngels9780273703839 10-4-2008

Marketing Research with SPSS Wim Janssens Katrien Wijnen Patrick De Pelsmacker Patrick Van Kenhove In the past, there have been Marketing Research books and there have been SPSS guide books. Meer

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Tim Calkins

Breakthrough Marketing Plans

paperbackEngels9780230340336 21-12-2012

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. Meer

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Essentials of Marketing Research

PaperbackEngels9780273724339 11-4-2013

Essentials of Marketing Research by Naresh K. Malhotra, David F. Birks and Peter A. Wills Essentials of Marketing Research presents a clear understanding of the nature, scope and process of marketing research at an introductory level. Meer

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Advertising

PaperbackEngels9780273760894 1-10-2012

If you want to understand the fast-moving and multi-faceted world of advertising, then this is the book for you. Featuring: - the history and development of the advertising industry - the academic thinking that underpins how advertising is practiced today - the strategies used in both conventional and digital advertising - extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning - insights into the creative advertising process and how messages and content are developed - the challenges of measuring and delivering tangible results - a wealth of contemporary examples from around Europe and beyond This book is packed with 'Minicases' and 'ViewPoint' features helping to give readers a practitioners’ perspective of the world of advertising. Meer

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The Advanced Dictionary of Marketing

GebondenEngels9780199285990 6-12-2007

This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Meer

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The Advanced Dictionary of Marketing

PaperbackEngels9780199286003 6-12-2007

92,46

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Maarten Leyts

E-book - epubGeneration ZAlpha (e-book)

e-bookEngels200 blz.9789401464505 28-11-2023

Generational thinking, when used correctly, provides a solid framework for successful marketing and product innovation. Generation ZAlpha, as introduced by Maarten Leyts, deals with the microgeneration of children born between 2008 and 2013, standing at the interface between Generation Z, the digital natives, and Generation Alpha, the children who grew up with the iPad. Meer

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Clo Willaerts

E-book - epubVideo Marketing like a PRO (e-book)

e-bookEngels284 blz.9789401477932 10-8-2021

For years, trend reports have highlighted the popularity of web videos. And each time, they noted that increasing numbers of people were enjoying videos on YouTube or TikTok, or participating in livestream events on Facebook and Twitch. Meer

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Christophe Jauquet

E-book - epubTrends in the Transformation Economy (e-book)

e-bookEngels240 blz.9789401499392 14-5-2024

Why are we focused on transforming ourselves, society and the planet? What deeper human needs drive these transformations? How do you turn products and services into Customer Transformations? Meer

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Marketing Management for Nonprofit Organizations

PaperbackEngels9780199236152 8-1-2009

The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship. Meer

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Carole Lamarque

E-book - epubZoonotic (ENG) (e-book)

e-bookEngels200 blz.9789401484091 8-11-2021

It is the dream of every entrepreneur to find a formula for success that will allow their product or service to go viral. This success formula exists and can be seen in nature in the form of a Zoonotic: a virus that spreads exponentially and at lightning speed over the entire world. Meer

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Wim Vermeulen

E-book - epubSpeak up now! (e-book)

e-bookEngels200 blz.9789401486262 18-10-2022

To make the shift to a sustainable future, major changes are needed from all of us. More than 80% of consumers are looking to companies to take the lead in this transition. Meer

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Katelijn Quartier

E-book - epubThe Big Book of Retail Design (e-book)

e-bookEngels272 blz.9789401490443 4-7-2023

This Big Book helpt je beslissingen nemen bij het ontwerpen van winkels. Met de komst van e-commerce is de rol die fysieke winkels spelen dramatisch veranderd. Meer

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ASIAN BRANDING GREAT WAY TO FLY

PaperbackEngels9780130664662

Asian Branding is the first definitive guide on how to build global power-brands within Asia. Meer

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Marketing

Examenboek NIMA Basiskennis Marketing

Nieuw in Marketing

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TOP 5 Marketing

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Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

Fight the average – ‘De juiste inspiratie en motivatie voor je merk’

Niets is geen nul - ‘Eerlijk over aanbesteden’

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Examenboek NIMA Basiskennis Marketing

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

Fight the average – ‘De juiste inspiratie en motivatie voor je merk’

Niets is geen nul - ‘Eerlijk over aanbesteden’

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Reserveer nu

Marketing Denken, Marketing Doen

Marketing

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