Digitalisering kent behoorlijk wat dilemma’s. We werken efficiënter én raken sneller uitgeput. We zijn altijd verbonden én verliezen de onverdeelde aandacht voor elkaar.
Stuur je organisatie met meer vertrouwen en visie aan dankzij toonaangevende titels over management in de volle breedte. Van strategische besluitvorming tot organisatieontwikkeling: deze boeken geven je de handvatten om met succes leiding te geven in een complexe wereld.
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Living on the Fault Line is the long awaited new book from Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado, two bestselling works that have helped guide the high–tech revolution. Meer
Brought completely up to date for this new edition, Business The Bill Gates Way not only reveals the secrets of Gates′ remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. Meer
Now brought completely up–to–date for this new edition, Business The Rupert Murdoch Way not only reveals the secrets of Murdoch′s remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. Meer
Phones, TV′s, PDA′s, watches and even fridges are rapidly taking the place of the PC. Now Europe′s proliferating channels and devices – plus its multiple cultures and languages – are writing tomorrow′s rules. Meer
Smart Things to Know About E–Business is the latest volume in a revolutionary series that offers a completely new learning experience for hassled business people. Meer
"This powerfully argued book combines excellent analysis of future trends with insights into directing and managing the forces of change."
– Jim Coulter, Chief Executive, National Housing Federation
"A thought–provoking re–examination of the modern world, its changing culture, people and lifestyles. Meer
Fast track route to mastering all aspects of global strategy
Covers all the fundamentals of successful global strategy, from market entry tactics to understanding local regulations, and from understanding country risk to finding sales and marketing opportunities
Examples and lessons from some of the world′s most successful businesses, including Wal–Mart, Tesco and MSN, and ideas from the smartest strategy gurus
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. Meer
Fast track route to mastering all aspects of global marketing
Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally
Examples and lessons from some of the world′s most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota. Meer
Fast track route to mastering all aspects of sales management
Covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top–flight team to staying market focussed
Examples and lessons from benchmark companies in hotel management, financial services and pharmaceuticals
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. Meer
Fast track route to developing effective and profitable e–strategies for organizations.
Covers all the key techniques for development of a coherent and effective e–strategy for an organization. Meer
Fast track route to mastering culture and culture change
Covers the key areas of culture, from how culture evolves and why different companies have different cultures to cultural diagnosis and implementing successful change
Examples and lessons from some of the world′s most successful businesses, including Amazon. Meer
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