osCommerce Webmaster's Guide to Selling Online - Increase your sales and profits with expert tips on SEO, marketing, design, selling strategies, etc.

If you have an osCommerce-based online business, you need this book. With expert guidance on all aspects of building a better online, this book will make your store stand out from the crowd. All approaches & techniques described here are proven to have worked well for successful osCommerce-based online businesses among the over 650 all around the globe with which the author has been actively involved as developer, project manager, or online business consultant.
Packed with advice & examples of effective store design & report creation to help you make better decisions, formulate more effective strategies, and measure your success.
You will learn to:
- calculate and monitor profits;
- monitor & track efficiency of advertising campaigns;
- optimize your osCommerce online store for search engines;
- reach profitable new markets by fine-tuning your product catalog;
- build and maintain customer confidence;
- run a properly planned promotion campaign;
- use and extend the reporting facility of osCommerce;
- improve your process & efficiency while maintaining business profitability;
- convert customers into repeat customers.