Profiting from Diversity

PART I: THE BACKGROUND Introduction; G.Moss PART II: PROFITING FROM DIVERSITY Diversity, Innovation and Corporate Strategy; A. H. David Eastward Enlargement, Cultural and National Identity and Diversity in the European Union; H.Skinner  & K.Kubacki Knowledge Management and the Positive Impact of a Collectivist Culture; G.Moss, K.Kubacki, M.Hersh  & R.Gunn Gender-Based Motives for Purchasing Fair Trade Products in France; F.Ferran Women Managers in Latvia: A Universal Footprint for the Future? G.Moss, Farnham  & C. Cook Variety is the Spice of Life: How Design Diversity Can Enhance Profitability; G.Moss PART III: OBSTACLES TO DIVERSITY INITIATIVES Embedding Diversity: The Obstacles Faced by Equality and Diversity Specialists; A. Preece Design Diversity: The Organisational Obstacles; G. Moss Obstacles to Greater Design Diversity: Gender and Webdesign Software; G. Horvath, G. Moss, R. Gunn& E. Vass Tackling Ageism in Employment: Age the Final Frontier of Discrimination? D. Farnham Disabled People and Employment: Barriers to Potential Solutions; M. Hersh Barriers to Diversity: The Case of Advertising Creatives; J. Blythe