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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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GebondenEngels9781032582344 11-12-2024
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.  Meer
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PaperbackEngels9781032928463 14-10-2024
Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon.  Meer
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PaperbackEngels9781032443300 26-8-2024
Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally.  Meer
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PaperbackEngels9781036808983 10-10-2024
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PaperbackEngels9781032007687 8-10-2024
This concise textbook provides a comprehensive and clear overview of Advertising theory and practice.Written by a well-renowned textbook author, this short form textbook is suitable for students at all levels studying Advertising.  Meer
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PaperbackEngels9781032341170 30-1-2025
This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented.  Meer
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PaperbackEngels9781032338392 13-6-2022
This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses both supply and demand.  Meer
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PaperbackEngels9781032838687 24-6-2024
The third edition of the book offers a thorough guide to collecting and reporting accurate measures of customer satisfaction as well as useful advice on how to use the measures to drive performance improvement.  Meer
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gebondenEngels9780857293510 22-9-2011
This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones.  Meer
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PaperbackEngels9781032339139 13-6-2022
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.  Meer
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PaperbackEngels9781032030265 15-8-2022
Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing.  Meer
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GebondenEngels9781032030364 15-8-2022
Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing.  Meer
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PaperbackEngels9780936648804 3-1-1996
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PaperbackSpaans9780881138689 15-9-2005
Brian Tracy, uno de los conferencistas profesionales e instructor de ventas más destacado del mundo hoy en día, se dio cuenta que su logro o adelanto más importante en las ventas fue el descubrimiento de que 'la Psicología de Ventas' es más importante que las técnicas y los métodos de venta.  Meer
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The powerful concept behind unified branding.  Meer
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PaperbackEngels9781009538381 23-1-2025
A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape.  Meer
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GebondenEngels9781009538404 23-1-2025
A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape.  Meer
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This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts.  Meer
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paperbackEngels9783031370991 4-1-2025
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts.  Meer
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