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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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gebondenEngels9781118981146 22-5-2015
Youth is no longer an age it′s a commodity YouthNation is an indispensable brand roadmap to the youth–driven economy. Exploring the idea that youth is no longer an age it′s a commodity that′s available to everyone this book shows what it takes to stay connected, agile, authentic, and relevant in today′s marketplace.  Meer
27,28
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781119953388 23-8-2013
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing.  Meer
42,51
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781119660484 25-9-2020
36,97
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137278630 15-11-2013
Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person.  Meer
33,93
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137279569 4-9-2014
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.  Meer
43,69
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137333315 19-11-2013
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.  Meer
171,79
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781138383371 23-8-2018
No matter how many resources we consume we never seem to have enough. The Economics of Abundance is a balanced book in which Wolfgang Hoeschele challenges why this is so.  Meer
69,93
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781138457058 27-7-2017
Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers needs, the drug will fail to reach its intended market value.  Meer
254,26
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9781138219304 12-8-2016
Why on earth is economics perceived to come in only one or at best two different a-cultural if not a-moral guises? There are real, and many, alternatives to the economic mainstream.  Meer
69,93
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781138412378 27-7-2017
It's not just the technology, the people, or the customers. It's all three, and more: call centers are not just places where calls arrive. They are a strategic business asset, the core of your business's customer relationship strategy.  Meer
254,26
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781138412545 27-7-2017
247,23
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9781137271471 31-10-2013
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.  Meer
80,29
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137452801 20-1-2015
Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.  Meer
55,89
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137466679 15-5-2015
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.  Meer
43,69
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137523365 30-6-2016
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces.  Meer
74,19
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137523426 27-4-2017
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands.  Meer
80,29
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137386182 30-7-2014
Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137386298 23-10-2014
It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges.  Meer
43,69
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781119417019 8-12-2017
UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships from how we hire and manage, to how we communicate with our current and would–be customers.  Meer
27,28
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781118921449 10-7-2015
Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic.  Meer
79,82
Verwachte levertijd ongeveer 9 werkdagen

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