In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Your guide to the most up–to–date selling strategies and techniques
No matter your skill level, this new edition of Selling For Dummies helps you lay the foundation for sales success with the latest information on how to research your prospects, break down the steps of the sales process, follow up with customers, and so much more. Meer
The most researched, documented, and comprehensive manifesto on experiential marketing.
As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half–century ago. Meer
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. Meer
A contemporary approach to network marketing from the author of the million–copy bestseller, Your First Year in Network Marketing
This is a book about reality an unpleasant reality that no one seems to want to address. Meer
A practical guide for providing exceptional client service
Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Meer
Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market
Sometime around 2040, ethnic minorities will become the majority of the US population. Meer
In today�s wireless environment, marketing is more frequently occurring at the server-to-device level�with that device being anything from a laptop or phone to a TV or car. Meer
Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations. Meer
This proceedings volume contains papers presented at the 2014 International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2014), covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality. Meer
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Meer
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Meer
Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles are also a socio-political and cultural phenomena, with intense and accelerating interactions of engineered hype and feverish expectations. Meer
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Meer
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Meer
Guide your sales force to its fullest potential
With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success. Meer
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