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Creating Customer Value Through Strategic Marketing Planning

paperbackEngels9781441948700 3-12-2010

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. Meer

120,99

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Faris Yakob

Paid Attention – Innovative Advertising for a Digital World

gebondenEngels9781398602526 3-11-2021

142,86

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Influencing Shopper Decisions – Unleash the Power of Your Brand to Win Customers

paperbackEngels9781398603615 3-4-2022

47,69

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M. Morley

The Global Corporate Brand Book

gebondenEngels9781403996633 14-5-2009

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term. Meer

80,29

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Handbook of Marketing Scales

GebondenEngels9781412980180 26-1-2011

A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research. Meer

233,39

Verwachte levertijd ongeveer 8 werkdagen

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S Wright

Handbook of Organic and Fair Trade Food Marketing

gebondenEngels9781405150583 9-2-2007

The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case–histories and lessons from companies that have been successful in these areas, including Green & Black′s, Yeo Valley and Duchy Originals. Meer

262,50

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D. Jackson

Sonic Branding

gebondenEngels9781403905192 6-10-2003

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. Meer

92,49

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The New Global Marketing Reality

gebondenEngels9781403905208 10-10-2003

Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities. Meer

61,99

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Eric Priezkalns

Revenue Assurance

GebondenEngels9781439851500 15-3-2011

This cutting-edge reference represents a new phase in the talkRA project—an initiative dedicated to improving the discipline of revenue assurance (RA) for communication providers. Meer

169,84

Verwachte levertijd ongeveer 11 werkdagen

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Margaret A. Morrison

Using Qualitative Research in Advertising

PaperbackEngels9781412987240 13-12-2011

The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Meer

171,92

Verwachte levertijd ongeveer 16 werkdagen

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Dr. Kyle Allison

Digital Marketing

onbekendEngels9781423249337 29-9-2023

12,52

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Applying Qualitative Methods to Marketing Management Research

gebondenEngels9781403916600 16-12-2003

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. Meer

122,99

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G. Foxall

Explaining Consumer Choice

gebondenEngels9781403998620 27-6-2007

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. Meer

61,99

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The Visionary Package

gebondenEngels9781403906779 29-10-2004

The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. Meer

61,99

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Philip Hanson

Advertising and Socialism

paperbackEngels9781349020386 1-1-1974

61,99

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I Brown

Mastering Marketing Data Science: A Comprehensive Guide for Today′s Marketers

gebondenEngels9781394258710 17-4-2024

111,72

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Market Response Models

paperbackEngels9781402073687 31-1-2003

From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Meer

336,99

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William Miller

Outbounding

PaperbackEngels9781400219445 26-11-2020

Too many companies have let their sales people devolve into an order-taking, customer “farming” team where the focus is on following up on inbound leads or just trying to upsell current customers. Meer

27,28

Verwachte levertijd ongeveer 16 werkdagen

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Andrew Geoghegan

Effective Brand Building – Harness Strategy and Insight to Improve Brand Performance

gebondenEngels9781398618596 3-1-2025

168,81

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Robert East

The Effect of Advertising and Display

gebondenEngels9781402075148 31-7-2003

Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. Meer

120,99

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