In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. Meer
This book offers an insight into the luxury yacht industry as a provider and facilitator of a luxury yacht experience. Linked to special interest tourism (SIT), luxury yachting is an exclusive area of tourism and practice which operates in a relatively small and niche environment. Meer
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Meer
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Meer
Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Meer
This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. Meer
This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. Meer
Dieses Buch bietet unverzichtbares Know-how zu Theorie und Praxis des Vertriebs, dem wichtigsten Umsatz- und Werttreiber eines jeden Unternehmens. Im Vertrieb als „Frontlinie“ werden wichtige Geschäftserfolge vorbereitet und umgesetzt. Meer
This book reflects the research output of the Committee on the International Protection of Consumers of the International Law Association (ILA). The Committee was created in 2008, with a mandate to study the role of public and private law to protect consumers, review UN Guidelines, and to model laws, international treaties and national legislations concerning protection and consumer redress. Meer
The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. Meer
This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. Meer
In 2017, nearly 60 million households in Indonesia were connected to the national power grid. Accordingly, we believe that their ‘voice’ is important to maintain democratic and participatory values in planning electricity services. Meer
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Meer
This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. Meer
This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. Meer
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics. Meer
This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa. Meer
This book honors the contributions and career of Cipriano Forza, Professor of Management Engineering at the University of Padova, Italy. He is a Member of the Scientific Committee of Academic Journal Guide (ABS), an Associate Editor of the Decision Sciences Journal and a former Associate Editor of the Journal of Operations Management, where he curated a special issue on “Coordinating Product Design, Process Design, and Supply Chain Design Decisions”. Meer
“Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Meer
“Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Meer
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