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Joseph Turow

Breaking Up America – Advertisers and the New Media World

gebondenEngels9780226817491 8-5-1997

120,18

Verwachte levertijd ongeveer 16 werkdagen

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Ethics in the Alcohol Industry

gebondenEngels9780230219885 30-7-2009

A close look at the ethical and social responsibilities of the alcohol industry in the 21st Century. It begins with a whistle stop tour of the historical developments of alcohol. Meer

61,99

Verwachte levertijd ongeveer 9 werkdagen

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G. Robinson

Unsecured Ladders

gebondenEngels9780230222304 28-8-2009

The book addresses the vital issue of how business leaders can prepare themselves to deal with the impact of unexpected events. It raises key questions for leaders to address if they are to avoid being distracted by crisis and remain in touch with a wider context that is subject to constant uncertainty and change. Meer

49,79

Verwachte levertijd ongeveer 9 werkdagen

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G. Mazzalovo

Brand Aesthetics

gebondenEngels9780230336735 24-7-2012

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Meer

122,99

Verwachte levertijd ongeveer 9 werkdagen

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W. Burgers

Marketing Revealed

gebondenEngels9780230537149 7-12-2007

This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. Meer

61,99

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E. Resnick

Wine Brands

gebondenEngels9780230554030 21-5-2008

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry. Meer

61,99

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Jack Mitchell

Hug Your Customers

PaperbackEngels9780141015224 4-3-2004

From small independent businesses to established conglomerates, this title offers a tool for ensuring repeat business. Meer

18,86

Verwachte levertijd ongeveer 8 werkdagen

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Pricing Perspectives

gebondenEngels9780230207226 3-11-2008

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. Meer

122,99

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I. Buckingham

Brand Champions

gebondenEngels9780230220324 26-1-2011

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Meer

61,99

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Public Relations for Asia

gebondenEngels9780230549418 25-10-2007

This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world. Meer

58,33

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M. Beverland

Building Brand Authenticity

gebondenEngels9780230580312 22-10-2009

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Meer

159,59

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Advertising

PaperbackEngels9780273634355 21-2-2000

Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. Meer

89,74

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The Ends Game

PaperbackEngels9780262542777 11-1-2022

25,74

Verwachte levertijd ongeveer 16 werkdagen

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G. Hopkins

Star-Spangled Soccer

gebondenEngels9780230239739 7-5-2010

Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup. Meer

61,99

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Judy F. Graham

Critical Thinking in Consumer Behavior

PaperbackEngels9780136027164 25-8-2009

Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities. Meer

114,94

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Carolyn Boyes

Social Media

PaperbackEngels9780008389833 9-1-2020

The social media secrets that experts and top professionals use. Meer

10,61

Verwachte levertijd ongeveer 8 werkdagen

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Alan Weiss

Million Dollar Launch: How to Kick-start a Successful Consulting Practice in 90 Days

paperbackEngels9780071826341 16-4-2014

“[Weiss is] one of the most highly respected independent consultants in the country.” —New York Post If you’re an aspiring entrepreneur, you’ve come to the right place. Meer

37,34

Verwachte levertijd ongeveer 11 werkdagen

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Coffee Consumption and Industry Strategies in Brazil

PaperbackEngels9780128147214 12-9-2019

Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. Meer

241,-

Verwachte levertijd ongeveer 9 werkdagen

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Ted Dinsmore

Partnering with Microsoft

PaperbackEngels9780123954923 6-10-2005

Advance Praise for Partnering with Microsoft: 'Partnering with Microsoft is the first great book about the breathtaking culture, opportunity and... Meer

75,09

Verwachte levertijd ongeveer 11 werkdagen

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Lior Arussy

Experience

PaperbackEngels9780123954930 10-1-2002

'A 'must-read' for managers; this is a great guide for pulling the customer back into your management loop. Meer

40,13

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