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Pagina 26 van 2.439 resultaten

A Morgan

The Pirate Inside – Building a Challenger Brand Culture Within Yourself and Your Organization

gebondenEngels9780470860823 13-7-2004

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. Meer

36,76

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Hasan Akpolat

Six Sigma in Transactional and Service Environments

GebondenEngels9780566085772 28-8-2004

In 1987, Motorola developed Six Sigma out of a need for improvement in their pager manufacturing processes. Since then, Six Sigma has been implemented by a number of manufacturing companies, predominantly in the USA. Meer

182,76

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Oz Shy

How to Price

PaperbackEngels9780521715645 14-1-2008

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. Meer

55,42

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Neal Middleton

The Business of Re-Roofing

PaperbackEngels9780595433872 16-4-2007

16,76

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Daniel J Polito

The Direct Marketing Cookbook

GebondenEngels9780595664269 12-7-2004

26,12

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Retail Marketing

PaperbackEngels9780714641751 1-3-1996

First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. Meer

76,91

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Tom Hopkins

How to Master the Art of Selling

PaperbackEngels9780586058961 12-9-1994

Tom Hopkins earned himself over one million dollars in his first three years as a salesman. Here, in his first book, he sets down the key secrets of his success. Meer

18,86

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Victoria L Blanton

The 12 Rules of Millennium Marketing

PaperbackEngels9780595096787 1-6-2000

17,37

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John McMahon

The Qualified Sales Leader

PaperbackEngels9780578895062 18-6-2021

24,19

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Consumer Behavior: Science and Practice, International Edition

PaperbackEngels9780538746861 5-4-2010

Offers an introduction to consumer behavior. This title focuses on 'classic' consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. Meer

129,39

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James U. McNeal

Kids as Customers

GebondenEngels9780669276275 1-7-1992

No descriptive material is available for this title. Meer

99,33

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Bob Pearson

Storytizing

GebondenEngels9780692598146 5-12-2018

31,24

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Jenna Kutcher

How Are You, Really?

GebondenEngels9780063221949 4-8-2022

39,49

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The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers

gebondenEngels9780071786973 16-12-2011

“This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. Meer

58,31

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Stephan Schiffman

25 Toughest Sales Objections-and How to Overcome Them

paperbackEngels9780071767378 16-6-2011

Turn common objections into BIG OPPORTUNITIES! It costs too much… We're switching to overseas vendors… Let me think about it… NO! You can do one of two things when a customer is reluctant to buy: You can back off or go in for the kill. Meer

28,95

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Tim Calkins

Breakthrough Marketing Plans

paperbackEngels9780230340336 21-12-2012

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. Meer

47,35

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PR- A Persuasive Industry?

gebondenEngels9780230205840 6-10-2008

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. Meer

74,19

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Reverse Psychology Marketing

gebondenEngels9780230507548 22-11-2006

Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. Meer

61,99

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U. Okonkwo

Luxury Fashion Branding

gebondenEngels9780230521674 3-5-2007

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. Meer

86,39

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NA NA

Financial Statistics No 541, May 2007

paperbackEngels9780230525887 18-5-2007

Published monthly, Financial Statistics contains data on public sector finance, including central government revenue and expenditure, money supply and credit, banks and building societies, interest and exchange rates, financial accounts, capital issues, balance sheets and balance of payments. Meer

86,39

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