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Meta-Luxury

gebondenEngels9780230293571 26-4-2012

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations. Meer

74,19

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Simply Seven

gebondenEngels9780230308176 12-10-2011

Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. Meer

74,19

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The Idea Writers

paperbackEngels9780230613881 14-12-2010

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns. Meer

43,69

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Advertising in the Aging Society

gebondenEngels9780230293397 8-3-2016

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Meer

61,99

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Ethics in the Alcohol Industry

gebondenEngels9780230219885 30-7-2009

A close look at the ethical and social responsibilities of the alcohol industry in the 21st Century. It begins with a whistle stop tour of the historical developments of alcohol. Meer

61,99

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D. Sutton

Globalizing Ideal Beauty

gebondenEngels9780230611740 13-10-2009

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Meer

122,99

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Alex Blyth

Brilliant Online Marketing

PaperbackEngels9780273737452 2-12-2010

Whether it’s display advertising, e-mail marketing, social media engagement or some other form of online marketing, the Internet is fast becoming the place where businesses market their products and services. Meer

20,14

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Chris Fill

Essentials of Marketing Communications

PaperbackEngels9780273738442 12-5-2011

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles, theories and practice of marketing communications. Meer

84,94

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Retail Marketing Management

PaperbackEngels9780273758747 16-7-2015

‘Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. Meer

83,74

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Caspian Woods

Devil's Advocate, The

PaperbackEngels9780273779490 18-1-2013

If success in business was as simple as following the commandments laid down over the last few hundred years then why aren’t all businesses created equal? Meer

17,74

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Pricing Perspectives

gebondenEngels9780230207226 3-11-2008

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. Meer

122,99

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W. Burgers

Marketing Revealed

gebondenEngels9780230537149 7-12-2007

This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. Meer

61,99

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E. Resnick

Wine Brands

gebondenEngels9780230554030 21-5-2008

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry. Meer

61,99

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Joseph Turow

Breaking Up America – Advertisers and the New Media World

gebondenEngels9780226817491 8-5-1997

120,61

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Strategic Advertising Management

PaperbackEngels9780198835615 16-2-2021

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Meer

75,35

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Jane Chittenden Tim Cummins

E-book - epubFundamentals of contract and commercial management (e-book)

e-bookEngels220 blz.9789087538118 26-9-2013

This ground-breaking title from the worlds leading authority on contemporary contracting best practices, the IACCM (International Association for Contract and Commercial Management) delivers a lively and practical complete insight into the contracting process which is useful in both business and personal life. Meer

45,73

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Katherine Kawamoto Mark David Tim Cummins

E-book - epubContract and Commercial Management (e-book)

e-bookEngels9789087539726 29-11-2011

Almost 80% of CEOs say that their organization must get better at managing external relationships. According to The Economist, one of the major reasons why so many relationships end in disappointment is that most organizations 'are not very good at contracting'. Meer

68,13

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Katherine Kawamoto Mark David Tim Cummins

E-book - pdfContract and commercial management (e-book)

e-bookEngels651 blz.9789087536282 15-1-2011

68,13

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Response

GebondenEngels9780195158694 17-10-2002

Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Meer

33,96

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Johan Bouwer

Ethical Dilemmas in the Creative, Cultural and Service Industries

PaperbackEngels9780367210151 3-6-2019

Ethical Dilemmas in the Creative, Cultural and Service Industries enhances professional ethical awareness and supports students' development of skills for ethical decision-making in these growing sectors. Meer

51,50

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