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Dynamic Business Process Formation fuses practical needs with theoretical input to present important research innovations in supporting Instant Virtual Enterprises (IVEs). Meer
This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Meer
This is an edited volume based on the 2007 Conference on Metadata and Semantics Research (MTSR), now in its second meeting. Metadata research is a pluri-disciplinary field that encompasses all aspects of the definition, creation, assessment, management and use of metadata. Meer
E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Meer
Examine select retail business scenarios to learn basic mathematics, as well as probability and statistics required to analyze big data. This book focuses on useful and imperative applied analytics needed to build a retail business and explains mathematical concepts essential for decision making and communication in retail business environments. Meer
One of the fast growing elements of the Internet is electronic commerce, which refers to the use of electronic means to conduct business transactions within or across business entities. Meer
It is 5 years since the publication of the seminal paper on “Design Science in Information Systems Research” by Hevner, March, Park, and Ram in MIS Quarterly and the initiation of the Information Technology and Systems department of the Communications of AIS. Meer
Use this easy-to-digest brief introduction to leverage search engine optimization (SEO) - an imperative methodology used to improve the visibility of websites using different strategies and techniques. Meer
This book presents research results on data dissemination in mobile networks and peer-to-peer systems for mobile devices. The main focus is a novel resource-sharing mechanism for mobile devices that introduces a new paradigm of information-sharing cooperation among mobile devices not necessarily connected to the internet. Meer
This book takes a comprehensive look at Magento, a robust and flexible e-commerce platform built on the Zend framework. With more than 750,000 downloads, Magento is the fastest growing open source e-commerce solution. Meer
If there's a software startup company in your developer heart, this is the book that will make it happen.
The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. Meer
Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in today’s changing economy and shows you how to design and execute your company’s strategy successfully. Meer
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