Internet en social media

Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.

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LI Feng

What is e–business? – How the Internet Transforms Organizations

gebondenEngels9781405125574 21-8-2006

Based on fifteen years experience teaching e–Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e–business. Meer

102,19

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JC Wolfe

Domain Names Rewired – Strategies for Brand Protection in the Next Generation of the Internet

gebondenEngels9781118312629 4-12-2012

An essential guide to navigating the shifting Internet landscape The Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1,000 . Meer

71,28

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Manoj Kumar Lal

Knowledge Driven Development

GebondenEngels9781108475211 12-7-2018

This book presents a new methodology, known as Knowledge Driven Development, for managing project knowledge in an exhaustive and structured manner. The text highlights the importance of efficient project delivery methodology in the overall software development life cycle. Meer

80,05

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Chris Smith

The Conversion Code

gebondenEngels9781119875802 18-4-2022

31,91

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Lifestyle Brands

gebondenEngels9781137285928 5-12-2012

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. Meer

86,39

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M Kuzmeski

And the Clients Went Wild! How Savvy Professionals Win All the Business They Want, Revised and Updated

paperbackEngels9781118156292 24-1-2012

Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn′t mean you have to take an either/or approach between it and more traditional methods. Meer

22,07

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SV Bradley

Win the Game of Googleopoly – Unlocking the Secret Strategy of Search Engines

gebondenEngels9781119002581 10-3-2015

Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Meer

27,69

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Successful Social Media and Ecommerce Strategies in the Wine Industry

gebondenEngels9781137602978 21-12-2015

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms. Meer

80,29

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D Olmez

Selling on Amazon For Dummies

paperbackEngels9781119689331 20-8-2020

27,69

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L. Flores

How to Measure Digital Marketing

gebondenEngels9781137340689 16-12-2013

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Meer

74,19

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. VMR

96 Ways to Make Your Website More Donor, Member & Volunteer Friendly

paperbackEngels9781118692523 9-7-2013

Originally published by Stevenson, Inc., this practical resource offers strategies for nonprofit organizations to connect with more donors, members, and volunteers through their websites, and presents examples of successful website features from a variety of nonprofit organizations. Meer

78,31

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R Heisterberg

Creating Business Agility – How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage

gebondenEngels9781118724569 17-10-2014

Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage provides a game plan for integrating technology to build a smarter, more customer–centric business. Meer

67,77

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M. Kelley

All Thumbs

gebondenEngels9781137279279 2-9-2014

Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Meer

43,69

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Margo Berman

Content and Copywriting

paperbackEngels9781119866503 22-2-2024

51,53

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G. Viglia

Pricing, Online Marketing Behavior, and Analytics

gebondenEngels9781137413253 9-5-2014

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. Meer

61,99

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C Dempster

The Rise of the Platform Marketer– Performance Mar keting with Google, Facebook & Twitter, Plus the Latest High–Growth Digital Advertising Platforms

gebondenEngels9781119059721 29-5-2015

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always–on" consumer to deliver more personalized engagements across media, channels, and devices. Meer

40,36

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D. Giannetto

Big Social Mobile

gebondenEngels9781137410399 27-1-2015

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. Meer

31,49

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I Mergel

Social Media in the Public Sector – A Guide to Participation, Collaboration, and Transparency in the Networked World Networked World

gebondenEngels9781118109946 16-11-2012

In today′s networked world, the public sector is tapping into new media applications to increase government organizations′ participation, transparency and collaboration. Meer

85,34

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Organisation Management in the Digital Economy

PaperbackEngels9781032221588 7-10-2024

The book highlights the essence of information technology in the modern digital world in relation to improvements and threats to organizations and e-business in the era of the digital economy. Meer

80,17

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Miriam O'Callaghan

Decision Intelligence

GebondenEngels9781032384108 26-4-2023

1. Provides a multidisciplinary approach of building knowledge on DI; 2. Discusses the limits of the human brain and why computer models are better at making decisions; 3. Meer

126,76

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