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Pagina 48 van 3.737 resultaten

Peter C. Weiglin

Survival Math for Marketers

PaperbackEngels9780761916321 28-8-2002

91,46

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Handbook of Relationship Marketing

GebondenEngels9780761918103 7-2-2000

A guide to the key concepts, theories and applications of relationship marketing. Meer

243,69

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Donald A. Fuller

Sustainable Marketing

PaperbackEngels9780761912194 16-3-1999

This comprehensive textbook and reference recognises marketing as the key to the success of ecologically sound products. Meer

239,22

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John Philip Jones

The Advertising Business

PaperbackEngels9780761912392 30-3-1999

248,39

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How to Use Advertising to Build Strong Brands

PaperbackEngels9780761912439 24-8-1999

172,88

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John Philip Jones

The Ultimate Secrets of Advertising

PaperbackEngels9780761922445 5-12-2001

172,88

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Gerard J. Tellis

Effective Advertising

GebondenEngels9780761922520 21-1-2004

Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Meer

239,22

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Gerard J. Tellis

Effective Advertising

PaperbackEngels9780761922537 21-1-2004

179,49

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Liverpool Ghost signs

PaperbackEngels9780752465708 1-11-2012

Take a photographic journey into Liverpool’s often overlooked local, craft and advertising history. This intriguing book profiles hand-painted advertising from across the city and investigates the companies that commissioned the signs that now appear faded on the brickwork of buildings. Meer

19,08

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Jurgen Wolff

Do Something Different

PaperbackEngels9780753509937 5-5-2005

Stand out from the crowd with the book that is packed full of examples of entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising. Meer

23,25

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Paul Dickinson

It's Not About Size

PaperbackEngels9780753522882 7-2-2011

19,08

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Kerry Segrave

Endorsements in Advertising

PaperbackEngels9780786420438 5-4-2005

The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. Meer

61,23

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B Sanders

Fabled Service – Ordinary Acts, Extraordinary Outcomes

paperbackEngels9780787909383 3-7-1997

Develop standard–setting customer service! Based on the best–selling book Fabled Service by Betsy Sanders! This program will help you develop exceptional customer service that puts your organization above your competition. Meer

31,60

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Michel Kostecki

The Durable Use of Consumer Products

gebondenEngels9780792381457 30-6-1998

Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera tion? Meer

120,99

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Rajeev Batra

Marketing Issues in Transitional Economies

gebondenEngels9780792384984 31-8-1999

As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Meer

120,99

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Marketing Management Support Systems

gebondenEngels9780792386155 30-4-2000

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Meer

120,99

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Gary M. Erickson

Dynamic Models of Advertising Competition

gebondenEngels9780792391463 31-8-1991

For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. Meer

120,99

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Kenneth R. Davis

Furniture Marketing – Product, Price, and Promotional Policies of Manufacturers

paperbackEngels9780807868614 30-10-2011

67,11

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Rebekah Peeples Massengill

Wal–Mart Wars – Moral Populism in the Twenty–First Century

paperbackEngels9780814763346 25-3-2013

47,95

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Handbook of Marketing

GebondenEngels9780761956822 16-10-2002

Suitable for advanced undergraduates, graduate students and academics in marketing, this handbook presents a compilation of reviews in the field of marketing management. Meer

234,70

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