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S Stratten

UnBranding – 100 Branding Lessons for the Age of Disruption

gebondenEngels9781119417019 8-12-2017

UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships from how we hire and manage, to how we communicate with our current and would–be customers. Meer

27,43

Verwachte levertijd ongeveer 9 werkdagen

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Robert Solomon

The Art of Client Service

gebondenEngels9781119227823 22-4-2016

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Meer

37,19

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A Jutkowitz

The Strategic Storyteller – Content Marketing in the Age of the Educated Consumer

gebondenEngels9781119345114 10-10-2017

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they re not only building a reputation, they′re flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. Meer

27,43

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Role of Service in the Tourism & Hospitality Industry

GebondenEngels9781138027367 9-4-2015

This proceedings volume contains papers presented at the 2014 International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2014), covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality. Meer

291,07

Verwachte levertijd ongeveer 11 werkdagen

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Gordon R. Foxall

Perspectives on Consumer Choice

paperbackEngels9781349699001 5-9-2018

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Meer

61,99

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J. Darroch

Why Marketing to Women Doesn't Work

paperbackEngels9781349471027 24-1-2016

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Meer

47,35

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LeGrande

AI–Driven Value Management: How AI Can Help Bridge the Gap Between Marketing and Sales to Achieve Cu stomer Success

gebondenEngels9781394288823 21-1-2025

38,56

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Nicholas Jackson O'Shaughnessy

The Phenomenon of Political Marketing

paperbackEngels9781349103546 1-1-1990

This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy. Meer

61,99

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Multinational Corporate Evolution and Subsidiary Development

paperbackEngels9781349264698 13-7-1998

This book is one of the first to specifically address the subsidiary development process - a phenomenon by which multinational company subsidiaries enhance their resources and capabilities. Meer

122,99

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G. Foxall

Marketing Psychology

paperbackEngels9781349398140 15-9-1997

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. Meer

122,99

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M. Sicard

Brand Revolution

paperbackEngels9781349437313 9-11-2012

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand. Meer

61,99

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John Desmond

Psychoanalytic Accounts of Consuming Desire

paperbackEngels9781349321780 28-11-2012

Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria. Meer

61,99

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Creative Marketing

paperbackEngels9781349521081 10-11-2005

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Meer

122,99

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Wonder Woman

paperbackEngels9781349299782 2-2-2016

Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. Meer

61,99

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G. Robinson

Unsecured Ladders

paperbackEngels9781349307845 28-8-2009

The book addresses the vital issue of how business leaders can prepare themselves to deal with the impact of unexpected events. It raises key questions for leaders to address if they are to avoid being distracted by crisis and remain in touch with a wider context that is subject to constant uncertainty and change. Meer

49,79

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John Westwood

How to Write a Marketing Plan – Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

gebondenEngels9781398619869 3-6-2025

39,27

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Constant Berkhout

Retail Marketing Strategy – Delivering Shopper Delight

gebondenEngels9781398695764 3-1-2021

221,94

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Joshua Alomar

Embrace the Rebel

PaperbackEngels9781365982415 16-12-2017

22,21

Verwachte levertijd ongeveer 8 werkdagen

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Steven Walden

Customer Experience Management Rebooted

gebondenEngels9781349949045 10-3-2017

Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools. Meer

49,79

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D. Giannetto

Big Social Mobile

paperbackEngels9781349488957 27-1-2015

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. Meer

29,05

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AI-selling - AI in het verkoopteam

Full System Marketing - ‘Waardevol boek voor B2B-marketeers’

Karakters in retail - De beste verhalen uit de Nederlandse mode en lifestyle retail

Telling is not selling - De kunst van een deal sluiten

De kunst van high end sales