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Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. Meer
Learn the essential life skills needed to stand out in an increasingly noisy and competitive world in this groundbreaking new book backed by proprietary research. Meer
Corporations of every size have experience of employees who are guilty of lying, stealing, sabotage, hacking, destruction of files and data, and more than a few corporations have been, and continue to be, devastated by the activities of whistleblowers. Meer
Women Leading is a fascinating insight into female leadership. After years of male domination in the world's boardrooms, are cracks finally appearing in the glass ceiling? Meer
This book is a translation of a bestselling management book originally published in French. Its focus is on the concept of the leader as a bearer of meaning and purpose within the organization, and the significance of this for coaching and team-building. Meer
How to Be a Leader is a 60-day daily reader that teaches aspiring and current leaders how to pursue goals, grow their mind-set, be creative, and bring out the best in others while also being the best version of themselves. Meer
This book argues that for many companies organisation is designed to achieve operational optimization and may be in conflict with strategic objectives. Meer
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. Meer
This book provides a conceptual framework to understand and analyze the decline of the telecommunications industry and the rise of information industries. Meer
The 60million Chinese who live outside of China have long been an economic powerhouse in their own right. Managing in South-East Asia is not like managing anywhere else. Meer
Significant changes are taking place in Asia which suggest that innovation will be the major engine of future economic growth in the region, particularly in China and India. Meer
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. Meer
The contribution of a good non-Executive Director can make a huge difference to a small to medium sized business. But who should fulfil the role? Someone steeped in the culture and methods of a large corporation may not be able to make a valuable contribution to the governance of a small company. Meer
In one edited volume, Daved Barry and Hans Hansen have commissioned new chapters that will allow readers to stay one step ahead of the latest thinking. Meer
Downsizing, delayering, corporate liposuction, lean manufacturing, empowerment, knowledge management and networked organization have shaken traditional assumptions about management to their foundations. Meer
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