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Luxury Fashion Retail Management

Paperback Engels 2018 9789811097553
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Samenvatting

Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.

Specificaties

ISBN13:9789811097553
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Nature Singapore

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Inhoudsopgave

<div>Part I: Reviews and discussions</div><div>1. Luxury Fashion Retail Management: An Introduction&nbsp;</div><div>2. Evolution of Luxury Fashion Brands</div><div>3. How Does Self-Concept and Brand Personality Affect Luxury Consumers’ Purchasing Decisions?&nbsp;</div><div>4. The Evolution of Luxury Fashion Retailing in China&nbsp;</div><div>Part II: Quantitative research</div><div>5. Consumer’s Willingness to Pay More for Luxury Fashion Apparel Made in Sweatshops&nbsp;</div><div>6. Exploring the Personality of Luxury Fashion Brands: Evidence from Young US Consumers</div><div>7. Analytical Modeling Research for Luxury Fashion Products: Optimal timing of brand extension in a stochastic market&nbsp;</div><div>8. Using Social Media for Luxury Fashion Management</div><div><br></div>Part III: Qualitative research</div><div>9. Luxury Fashion and Creativity: Change or Continuity?</div><div>10. Luxury brands and social media in China: New trends and development</div><div>11. Fashion Luxury Brands: Bridging the Gaps between Cutting-Edge Fashion and Corporate Social Responsibility Concerns</div>

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        Luxury Fashion Retail Management