Dietmar Kilian,
Peter Mirski,
Britta Lorenz
Sales Enablement
Tools and Techniques for Modern Sales Organization
Gebonden Engels 2023 9783658403645
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies.
Specificaties
ISBN13:9783658403645
Taal:Engels
Bindwijze:gebonden
Uitgever:Springer Fachmedien Wiesbaden
Lezersrecensies
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Inhoudsopgave
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan