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Market Entry in Japan

Theory and Management in a Turbulent Era

Paperback Engels 2008 9781349547074
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

An essential guide to the current state of Market Entry in Japan that illustrates the challenges, opportunities and routes to successfully doing business in Japan. It offers a short but scientifically well-founded overview of the ways into the Japanese market that promise success.

Specificaties

ISBN13:9781349547074
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK

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Inhoudsopgave

Introduction  Japan: An Island Kingdom with Many Different Facets  Society in the 21st century  Japanese Management  The Japanese Market: The Dynamics, the Potential, the Perspectives Market Entry and Market Development Strategies: Opportunities for Foreign Companies in Japan From the Theory to the Practice: The World of Business in Japan Bibliography Index

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        Market Entry in Japan