Successful Social Media and Ecommerce Strategies in the Wine Industry

<p>List of Tables</p><p>List of Figures<br/></p><p>1. Current Status of Global Wine Ecommerce and Social Media; Gergely Szolnoki, Liz Thach, and Dani Kolb<br/></p><p>2. Wine on Facebook A look at Millennial's Wine Information Search; Lindsey M. Higgins, Marianne McGarry Wolf, and Mitchell J. Wolf<br/></p><p>3. Online Communication Approaches and Social Networks in traditional Wine Regions: A Case Study from Italy; Roberta Capitello, Lara Agnoli, and Diego Begalli <br/></p><p>4. Word of Mouth Impulses boost Wines of Germany – A Case Study; Frank R. Schulz<br/></p><p>5. The Use of Social Media in the Wine Event Industry: A Case Study of the High Country Harvest in Australia; Paul Strickland, Kim M. Williams, Jennifer Laing, and Warwick Frost<br/></p><p>6. Crowdsourcing in Wine Business: Co-creation and fundraising Experiences; Angela Mariani, Azzurra Annunziata, Francesco Nacchia, and Antonella Vastola<br/></p><p>7. Are Customers having E-conversations about your Wine? The Importance ofonline Discussion Forums as electronic Word of mouth for Wine Marketers; David L. Dean and Sharon L. Forbes<br/></p><p>8. Wine Price Determination in online specialized Stores – An empirical Study for Argentina; Rodrigo García Arancibia, Edith Depetris Guiguet, and Gustavo Rossini<br/></p><p>9. Cross-cultural Comparison of Social Media Usage in the Wine Industry: Differences between the United States and Germany; Carsten Hoffmann, Gergely Szolnoki, and Liz Thach<br/></p>Index<br/><br/><br/></p>