Facebook All–in–One For Dummies 2e
Paperback Engels 2014 2e druk 9781118791783Samenvatting
The A to Z Facebook guide for users, marketers, and developers alike
Facebook has more than a billion users worldwide. Whether you enjoy spending time on Facebook every day, use it to advertise and market your product, or develop Facebook apps, this go–to guide has something you need. Its six minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps. It?s fully updated to cover the latest Facebook changes, including Graph Search, mobile apps, Timeline enhancements, and news feed redesign.
Facebook has more than one billion active users who share more than 30 billion pieces of content each month
More than 37 million brands have Pages on Facebook
This complete guide has been fully updated to cover Facebook?s latest changes, including Graph Search, mobile apps for both users and Page managers, a redesigned news feed, and enhancements to the Timeline
Minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps
Facebook All–in–One For Dummies, 2nd Edition is packed with helpful information, great ideas, and ways to help you get even more out of Facebook.
Specificaties
Lezersrecensies
Inhoudsopgave
<p>Book I: Creating a Timeline 5</p>
<p>Chapter 1: Deciding to Join 7</p>
<p>Chapter 2: Creating Your Account 15</p>
<p>Chapter 3: Touring the Interface 49</p>
<p>Chapter 4: Customizing Your Privacy Settings 63</p>
<p>Chapter 5: Finding Help 83</p>
<p>Book II: Connecting with Others 91</p>
<p>Chapter 1: Creating Your Social Media Persona 93</p>
<p>Chapter 2: Posting and Interacting 105</p>
<p>Chapter 3: Sharing Photos 117</p>
<p>Chapter 4: Sharing Videos 133</p>
<p>Chapter 5: Participating in Groups 145</p>
<p>Chapter 6: Going Mobile 157</p>
<p>Chapter 7: Keeping Up with Events 171</p>
<p>Chapter 8: Having Private Conversations 187</p>
<p>Chapter 9: Games and Gifts 197</p>
<p>Chapter 10: Professional Networking 209</p>
<p>Chapter 11: Managing Connections Gone Awry 221</p>
<p>Book III: Connecting to Other Social Media 233</p>
<p>Chapter 1: What Is Social Media? 235</p>
<p>Chapter 2: Connecting Facebook to Everything Else 245</p>
<p>Chapter 3: Flying on Autopilot 259</p>
<p>Book IV: Building a Business Page 267</p>
<p>Chapter 1: Creating a Business Page 269</p>
<p>Chapter 2: Customizing Your Business Page 283</p>
<p>Chapter 3: Touring Your Business Page 295</p>
<p>Chapter 4: Building Your Community 319</p>
<p>Book V: Marketing Your Business 337</p>
<p>Chapter 1: Building a Network of Influence 339</p>
<p>Chapter 2: Running a Social Marketing Campaign 349</p>
<p>Chapter 3: Using Insights to Track Your Success 363</p>
<p>Chapter 4: Ads, Promotions, and Offers 377</p>
<p>Chapter 5: Identifying Your Target Audience 407</p>
<p>Book VI: Developing Facebook Apps 415</p>
<p>Chapter 1: Custom Apps for Business Pages 417</p>
<p>Chapter 2: Building Canvas Apps and Page Tabs 429</p>
<p>Chapter 3: Creating Your Own Apps 445</p>
<p>Chapter 4: Tour of the Facebook API 459</p>
<p>Index 475</p>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan