The Facts of Business Life
What Every Successful Business Owner Knows that You Don’t
Gebonden Engels 2012 9781118094969Samenvatting
IF YOU BELIEVE THAT:
Being your own boss can be a great career choice
Success is what you decide it is
Doing what you have a passion and talent for can be very profitable
Monetary risk, hard work, and new ideas should be financially rewarded
Understanding the business basics every successful owner focuses on and in what order would be beneficial
Success works for you only after you ve worked for it
Marketplace battles are won before they are played
Knowing what owning a business is really like would make ownership success a lot easier
Change can create great opportunities
Knowing when to exit a business is as important a life and business decision as becoming an entrepreneur in the first place
THEN THE FACTS OF BUSINESS LIFE IS FOR YOU!
Written by a successful business owner with four decades of experience, The Facts of Business Life is full of real–world concepts that owners must use and embrace if they want to become and stay successful. This multiple award–winning book has been endorsed by some of America s top business leaders, like Steve Forbes and Ken Fisher, and has been recognized as one of the best five business books of the year and a must read for entrepreneurs or those wanting to be one.
McBean begins with clear explanations and real–life examples of the seven Facts of Business Life that every successful business owner knows and executes consistently, including exactly what they are as well as how and when to use them. He then goes on to show how those facts impact on the five levels every successful business passes through, from Ownership and Opportunity to Moving On When It s Time to Go, explaining that while the facts themselves remain the same, as a business becomes successful and moves through its life cycle, the way they are applied must change to fit changing circumstances.
But there are even more reasons why this breakthrough business book is a must read, including:
Its principles are based on the author s own experience in starting and running successful businesses in a variety of industries.
It shows that the most successful businesspeople create profitable opportunities rather than wait for them to present themselves.
It enables readers to analyze the likelihood of their own success based on the characteristics most successful owners have.
It reveals the #1 priority for all owners and their employees, and why every owner needs to continually focus on it (Hint: it s not being profitable).
It emphasizes that becoming successful is no guarantee that success will last, and that success itself can be a trap that eventually leads to failure.
It shows that a business s culture isn t just a mission statement but also the processes created to operate the business and the employees who implement them.
It discusses the steps that must be taken even before a business is started to increase the odds of its becoming a lasting success.
It covers every step in a business life cycle, including the last one, showing that the best time to exit a business is when you don t have to, and that unless you pick that time, someone else will.
MANY BUSINESS BOOKS INCREASE THEIR READERS KNOWLEDGE THE FACTS OF BUSINESS LIFE NOT ONLY INCREASES THAT KNOWLEDGE, IT SHOWS YOU HOW TO TURN IT INTO PROFITS.
Specificaties
Lezersrecensies
Inhoudsopgave
<p>Acknowledgments xv</p>
<p>Introduction xix</p>
<p>Chapter 1: The Facts of Business Life 1</p>
<p>The Facts 3</p>
<p>The Business Life Cycle 9</p>
<p>Chapter 2: The Five Levels of Business Success 13</p>
<p>Level 1: Ownership and Opportunity 17</p>
<p>Level 2: Creating Your Company s DNA 22</p>
<p>Level 3: From Survival to Success 27</p>
<p>Level 4: Maintaining Success 32</p>
<p>Level 5: Moving on When It s Time to Go 37</p>
<p>Chapter 3: Fact 1: If You Don t Lead, No One Will Follow 45</p>
<p>Level 1: Ownership and Opportunity 50</p>
<p>Level 2: Creating Your Company s DNA 56</p>
<p>Level 3: From Survival to Success 62</p>
<p>Level 4: Maintaining Success 72</p>
<p>Level 5: Moving on When It s Time to Go 77</p>
<p>Chapter 4: Fact 2: If You Don t Control It, You Don t Own It 87</p>
<p>Level 1: Ownership and Opportunity 89</p>
<p>Level 2: Creating Your Company s DNA 93</p>
<p>Level 3: From Survival to Success 98</p>
<p>Level 4: Maintaining Success 103</p>
<p>Level 5: Moving on When It s Time to Go 111</p>
<p>Chapter 5: Fact 3: Protecting Your Company s Assets Should Be Your First Priority 121</p>
<p>Protecting Tangible and Intangible Assets 125</p>
<p>Protecting Products or Services 126</p>
<p>Protecting People 127</p>
<p>Level 1: Ownership and Opportunity 129</p>
<p>Level 2: Creating Your Company s DNA 134</p>
<p>Level 3: From Survival to Success 142</p>
<p>Level 4: Maintaining Success 150</p>
<p>Level 5: Moving on When It s Time to Go 159</p>
<p>Chapter 6: Fact 4: Planning Is About Preparing for the Future, Not Predicting It 167</p>
<p>The Elements of a Proper Business Plan 170</p>
<p>Level 1: Ownership and Opportunity 172</p>
<p>Level 2: Creating Your Company s DNA 175</p>
<p>Level 3: From Survival to Success 179</p>
<p>Level 4: Maintaining Success 182</p>
<p>Level 5: Moving on When It s Time to Go 187</p>
<p>Chapter 7: Fact 5: If You Don t Market Your Business, You Won t Have One 193</p>
<p>The Elements of Marketing 196</p>
<p>Level 1: Ownership and Opportunity 198</p>
<p>Level 2: Creating Your Company s DNA 204</p>
<p>Level 3: From Survival to Success 212</p>
<p>Level 4: Maintaining Success 218</p>
<p>Level 5: Moving on When It s Time to Go 224</p>
<p>Chapter 8: Fact 6: The Marketplace Is a War Zone 235</p>
<p>The Products or Services You Sell 238</p>
<p>How Your Business Operates 240</p>
<p>How Your Business Competes The X Factor 241</p>
<p>Level 1: Ownership and Opportunity 242</p>
<p>Level 2: Creating Your Company s DNA 250</p>
<p>Level 3: From Survival to Success 256</p>
<p>Level 4: Maintaining Success 264</p>
<p>Level 5: Moving on When It s Time to Go 272</p>
<p>Chapter 9: Fact 7: You Don t Just Have to Know the Business You re In, You Have to Know Business 279</p>
<p>Product 281</p>
<p>People 282</p>
<p>Accounting and Finance 283</p>
<p>You 284</p>
<p>Level 1: Ownership and Opportunity 285</p>
<p>Level 2: Creating Your Company s DNA 293</p>
<p>Level 3: From Survival to Success 300</p>
<p>Level 4: Maintaining Success 307</p>
<p>Level 5: Moving on When It s Time to Go 314</p>
<p>Conclusion 323</p>
<p>About the Author 325</p>
<p>Index 327</p>
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