Strategic Creativity
A Business Field Guide to Advertising, Branding, and Design
Paperback Engels 2022 1e druk 9781032137797Samenvatting
• Serves as a design/art direction/writing/creative-collaboration primer for non-designers
• Enables development of a common frame of reference for business and creative professionals, to foster better understanding and appreciation of the creative process – and better business results
• Includes a chapter on diversity, equity, and inclusion in design
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan