IBM Redux – Lou Gerstner & the Business Turnaround of the Decade

Chapter 1 –
<br /> A Brand Guy in the Information Age
<br />
<br /> Chapter 2 –
<br /> Would Anyone Want This Job?
<br />
<br /> Chapter 3 –
<br /> A New Man in Armonk
<br />
<br /> Chapter 4 –
<br /> First Months, First Moves
<br />
<br /> Chapter 5 –
<br /> A Vertical Version of Reality
<br />
<br /> Chapter 6 –
<br /> The Making of a CEO
<br />
<br /> Chapter 7– Seismic Shakes in Big Blue′s Culture
<br />
<br /> Chapter 8 –
<br /> Two Camels in Front of a Pizza Hut
<br />
<br /> Chapter 9 –
<br /> That Strange, Elusive PC Company
<br />
<br /> Chapter 10 –
<br /> At War with the Evil Empire
<br />
<br /> Chapter 11 –
<br /> Gerstner Grabs for Groupware
<br />
<br /> Chapter 12 –
<br /> A Shifting Wind in Armonk
<br />
<br /> Chapter 13 –
<br /> New Images in the House that Lou Built
<br />
<br /> Chapter 14 –
<br /> Leadership –
<br /> At Home and Abroad
<br />
<br /> Chapter 15 –
<br /> Network Computers and Big Blue′s Servers
<br />
<br /> Chapter 16 –
<br /> A Loss Leader Even Lou Can Live With
<br />
<br /> Chapter 17 –
<br /> There′s No Place to Hide
<br />
<br /> Full Disclosure
<br />
<br /> Notes
<br />
<br /> Bibliography
<br />
<br /> Index