ROI of Social Media

Foreword.
Preface.
Acknowledgments.
Introduction.

SECTION 1: Getting Started with Social Media ROI.
1. Getting Started with Social Media ROI.
2. Social Media Motivations and Behaviors.

SECTION 2: The Media Engagement Framework.
3. Introduction to the Media Engagement Framework.
4. Influencer Persona in the Media Engagement Framework.
5. Consumer Persona in the Media Engagement Framework.
6. Individual Persona in the Media Engagement Framework.
7. The Competitive Set-Vying for Attention.
8. The Brand Image.
9. Search-Being Found in Social Media.

SECTION 3: Practical Applications of Social Media ROI.
10. Putting Values to the "R" and "I" of ROI in Social Media.
11. Eight-Step Process to Measuring Social Marketing Strategy and ROI.
12. Social Media Metrics Tools Providers.

SECTION 4: Where Does Social Media Go from Here?
13.The Future of Social Media and ROI.

Afterword.
Appendix.
Bibliography.
Index.