Online Marketing
A Customer-Led Approach
Paperback Engels 2007 9780199265855Samenvatting
Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts and examines their evolution as we understand more from online customer experiences. The authors believe that, despite the availability of new online tools, the customer should remain the central focus in all transactions and experiences.
Supported by contemporary mini-cases, case studies and expert opinion from leading practitioners, the text comprehensively covers:
BL the changing online environment
BL online planning and evolving business models
BL application of ICT to achieve marketing objectives
BL changing online elements of the marketing mix
BL legal aspects impacting on online marketers
Online Marketing: A Customer-Led Approach thus provides a comprehensive account of the most up-to-date issues facing the developing world of internet marketing.
ONLINE RESOURCE CENTRE
For lecturers: PowerPoint slides for each chapter; advice on case questions and end-of-chapter exercises.
For students: extra case material and students self-assessment questions.
Specificaties
Lezersrecensies
Anderen die dit kochten, kochten ook
-
Andrew Dasselaar€ 49,99 -
Daniël Verlaan€ 24,99
-
Huib Modderkolk€ 15,00
-
Gerard Rathenau€ 39,99
-
Aartjan van Erkel€ 25,99
-
Olivier Van Roy€ 35,00
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan