Cor Molenaar
- Auteur
Boeken van Cor Molenaar
Cor (Erasmus University, the Netherlands) Molenaar
Cor Molenaar
e-Marketing
Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work.
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Cor Molenaar
Shopping 3.0
Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed.
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Cor Molenaar
End of Shops
Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternative to the local shop with its rigid opening hours and limited choice.
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