Damien McLoughlin
- Auteur
Boeken van Damien McLoughlin
David Aaker
Damien McLoughlin
Strategic Market Management – Global Perspectives First Edition
The text is a European adaptation of our current US book:
Strategic Market Management, 9th Edition by
David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Meer
Strategic Market Management, 9th Edition by
David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Meer
David Aaker
Damien McLoughlin
Strategic Market Management, European Edition
The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker’s outstanding and well–established textbook and presenting it to a European audience.
Meer